Rivet & Sway Illuminates Shopping for Women's Prescription Eyewear with Free Home Try-ons and Stylish, High Quality Frames at Friendly Price Point

SEATTLE, Aug. 2, 2012 /PRNewswire/ -- Before today, buying a new pair of prescription eyeglasses could be a serious drag. It took tons of time and multiple errands to find a perfect pair. Not to mention the outrageous prices of frames and lenses. Here to brighten the shopping experience, Rivet & Sway (www.rivetandsway.com) is a new women's eyewear brand and boutique website that makes shopping for prescription glasses easy and fun with helpful fit guides, free home try-ons, complimentary upgrades and free rush shipping.

The new site allows time-strapped women to browse dozens of high quality frames created exclusively by Rivet & Sway, and then select their three favorites to try on in the comfort of their own home at no charge and no obligation to purchase. Rather than make a hurried choice at the optometry office or waste time with trips to retailers, shoppers instead receive the trial frames right at their doorstep, and have three days to solicit opinions from friends and family, feel each frame out and choose their favorite.

"Today's busy women want to be inspired by their eyewear shopping experience and are tired of the same approach to buying glasses," said John Lusk, CEO of Rivet & Sway. "As the only women-focused online eyewear company, Rivet & Sway eliminates the expensive and time-consuming nature of hunting for glasses to make the process simple, enjoyable and even illuminating."

Once a frame is selected, prescription orders can be placed for just $199, including free upgrades, and the stylish new specs arrive in one week. Rivet & Sway offers 22 frame styles in a wide range of colors, and each style comes bearing catchy names and back stories as unique as the women who wear them – from the rebel inspired Rizzo, to the geek chic Je Ne Sais Quoi and free spirit of All Who Wander. Frames are made with the highest quality, most durable plastics, metals and hinges and automatically include premium features such as ultra-thin "high index" lenses, glare free and scratch-resistant coatings, and a 60-day no-questions asked return policy.

To live up to its visionary name, Rivet & Sway also features The Perch, a content channel that provides helpful tips and celebrated stories of inspirational women. Additionally, Rivet & Sway will soon offer eyewear consultations that are personalized to each shopper. In the coming months, consumers will be able to connect with a Rivet & Sway stylist to get help selecting frames to try at home or deciding which frame to order.

More information can be found online at www.rivetandsway.com.

About Rivet & Sway  

Rivet & Sway is an eyewear brand and online shopping boutique focused exclusively on women's prescription glasses. With their own line of high-end frames priced at $199 (including lenses) and an experience that mirrors a favorite boutique, Rivet & Sway makes buying specs online as easy and fun as buying shoes and handbags. Shoppers can expect useful advice to find the perfect pair (or two or three) alongside free two-day FedEx shipping, free lens upgrades, all-inclusive pricing and a 60-day, no-questions asked return policy.

SOURCE Rivet & Sway