R&J Public Relations Named Agency of Record for iPlay America

BRIDGEWATER, N.J., July 19, 2011 /PRNewswire/ -- iPlay America and Encore Event Center, an entirely new entertainment and event concept taking shape in Freehold, N.J., has selected R&J Public Relations of Bridgewater, N.J. as its public relations agency of record.  R&J will conduct a strategic and proactive public relations campaign to help to create and build the iPlay and Encore brands, increase awareness of the premier indoor amusement park, iPlay America, and introduce its unique, attached banquet hall and event center, Encore Event Center.

"R&J's experience, relationships and proactive consumer and media relations practices will allow us to create and build a premier brand for iPlay America and Encore, and to create widespread awareness and stoke consumer interest," said John Lonsdorf, President of R&J Public Relations.  "R&J will conduct an aggressive campaign that effectively targets specific audiences to assist iPlay America in gaining increased market penetration to ultimately drive sales."

Located at the heart of the state in Freehold, N.J., iPlay America and Encore is among the most ambitious, exciting and upscale family entertainment and banquet/event center anywhere.  iPlay America, constructed with Las Vegas casino-inspired detail and styling, will offer an incredible variety of entertainment, games and attractions geared to all ages.   Indoor go-karts on the banked IPA Speedway, a multi-sensory 4-D movie theatre, a two-level laser tag, bumper cars, and mini bowling lanes, along with more than 200 of the most modern video and redemption games will highlight the iPlay experience.  In addition, the boardwalk rides will delight people of all ages.  For younger children a Soft Play "Just iKidz" area along with a variety of age-appropriate amusement park rides and attractions is provided.

But iPlay America is far more than simply an indoor amusement park.  Adding to its appeal is its unbelievably life-like buildings and cobblestone streets, modeled after a downtown city streetscape, and an authentic Jersey boardwalk experience, each showcase even the smallest of realistic features including cobblestones, detailed manhole covers and "boardwalks."

Encore Event Center, iPlay America's upscale, attached banquet and event center, offers guests a unique alternative to traditional milestone events including weddings, birthday parties, and bar mitzvahs, as well as unique and distinctive corporate meetings and team building events.  Complete with luxury VIP suites with fireplaces and large flat-screen TVs, two expansive banquet rooms and a 12,000-square-foot multi-purpose event facility that can accommodate up to 800 guests, Encore offers exceptional cuisine and superior service in a luxury environment that creates a distinct experience for any special occasion or celebration.  

In addition, Encore's event space is ideally positioned to host a number of both consumer-focused and industry shows and events.

iPlay America and Encore Event Center are slated to open in late October.

About R&J Public Relations

R&J Public Relations LLC is a full-service public relations firm that consistently achieves superior results for a strong and diverse client base that ranges from divisions of large, multi-national conglomerates to regional market leaders.  Based in Bridgewater, N.J., with an office in Manhattan, the company has become one of the most respected, admired and prestigious PR agencies in the Greater New York/New Jersey region.  R&J has earned numerous awards for its strategic communications programs and was named a "Top Place to Work in PR" by PR News in 2010, and a 2011 "Best Place to Work in New Jersey" by NJBIZ Magazine. For more information on R&J Public Relations, please visit www.randjpr.com.

SOURCE R&J Public Relations