R&J Public Relations Named Agency of Record for Promark International Inc.

BRIDGEWATER, N.J., Feb. 1, 2011 /PRNewswire/ -- Promark International Inc., U.S.-based manufacturers and designers of time-tested photographic and video lighting products and light shaping accessories, has selected R&J Public Relations LLC, of Bridgewater, N.J., as its public relations agency of record.  R&J will conduct proactive public relation campaigns for four respected Promark brands – Photogenic, Smith-Victor, Norman and Cool-Lux.

Promark, based in Bartlett, Ill., owns historic brands that boast more than 250 years of collective experience in the photographic lighting business.  Promark's emphasis on customer service and quality has helped the company establish a loyal base of customers, ranging from seasoned photography professionals to budding amateurs.

"Promark owns a number of well-respected and venerable brands that stand out amongst a very crowded imaging landscape," said Scott Marioni, Executive Vice President of R&J Public Relations.  "R&J's experience, relationships and understanding of the imaging industry will allow us to help elevate awareness of and demand for Promark's products among dealers, professional photographers and photo enthusiasts alike."

R&J's main objective is to establish clear, cohesive brand identities for the Promark brands among professional photographers, retailers, photography students and advanced photo enthusiasts.  R&J will support Promark's overall marketing and brand-specific goals through a proactive, strategic public relations program focusing on traditional media as well as the social space.

"As more companies continue to make their lighting products overseas, it is important for us to continue to elevate our brands through proactive public relations and social media campaigns, highlighting our long history, superior product quality and 'Made in the USA' story," said Ken Orlando, President of Promark International Inc.  "R&J's intimate knowledge of the imaging industry, combined with their expertise in social media space will help us to achieve our goals."

About Promark International Inc.

Promark engineers, designs, manufactures and sells a variety of photographic and video lighting products and light shaping accessories. Promark is located in a new 96,000-square-foot, state-of-the-art manufacturing facility in Bartlett, Ill.  Brands in the Promark family include Photogenic Professional Lighting (www.Photogenic.com), Smith-Victor (www.SmithVictor.com), Norman (www.Normanlights.com), Cool-Lux (www.Cool-Lux.com), and Logan Electric (www.LoganElectric.com).  For more information, visit www.promarkbrands.com.

About R&J Public Relations

R&J Public Relations, LLC is a full-service public relations firm that consistently achieves superior results for a strong and diverse client base that ranges from divisions of large, multi-national conglomerates to regional market leaders.  Based in Bridgewater, N.J., with an office in Manhattan, the company has become one of the most respected, admired and prestigious PR agencies in the Greater New York/New Jersey region.  R&J has earned numerous awards for its strategic communications programs and was named a "Top Place to Work in PR" by PR News in 2010. For more information on R&J Public Relations, please visit www.randjpr.com.

SOURCE R&J Public Relations, LLC