RM11, an Exclusive Digital Fan Club, Launches with $2 Million Seed Investment

No browsing, no public pages—just a direct creator-to-fan experience coupled with a 90% payout model ensuring creators keep more of their earnings.

DALLAS, Feb. 11, 2025 /PRNewswire/ -- RM11, a monetizable content-sharing platform designed to uplift and prioritize creators, has officially launched, backed by $2 million in seed funding led by a private investor. Rooted in a creator-first philosophy, RM11 is designed to redefine the intersection of the content creator economy and digital platforms, giving more power – and earnings – back to the creator. 

"RM11 was created to address a clear gap in the market — a platform that is truly creator-first, equitable, and built with integrity," said Natalie May, CEO of RM11. "As a female-founded company, we're challenging the status quo with an approach that values creators as partners, not products. By prioritizing privacy, fairness, and the entrepreneurial spirit, RM11 is transforming content platforms with a premium, non-exploitative experience that benefits both creators and their audiences. This funding is a testament to the value RM11 brings to the market and the urgency for a platform that is meeting the evolving needs of the industry by providing creators with the tools to be successful and maximize their earning potential."

RM11, which is launching after a successful two-month Beta, was built with creators at the forefront, offering them the tools and technology to thrive in a safe, elevated environment. With the industry's best 90/10 commission split, invite-only access for unparalleled privacy, innovative technology, and advanced monetization tools, RM11 is redefining how creators connect with their audiences and maximize their earnings. RM11 is more than a platform — it is a place where creators are truly valued and supported.

In addition to the funding, RM11 announced it has brought on Marston Hefner, the son of Playboy founder, Hugh Hefner, as its Chief Strategy Officer.  As a creator himself, Hefner will help to expand creator offerings; launch curated, celebrity-driven advertising campaigns; and support global outreach efforts to build awareness and enhance social media presence.

A Premium Experience Inspired by Luxury

At RM11, the user experience is designed to evoke the essence of a luxury hotel stay. Creators, referred to as "hosts," cultivate exclusive environments for their "guests," ensuring a personalized and intimate experience. Each interaction occurs in dedicated "rooms," where hosts invite guests via unique links, allowing for curated connections that prioritize privacy and discretion. This invitation-only model fosters a sense of exclusivity, making every chat a premium experience. The platform's customer service, known as the "concierge desk," solely functions in providing exceptional support, ensuring that both hosts and guests feel valued and cared for at every step of their journey.

Creator-Centric Approach

RM11 is setting new industry standards by allowing hosts to take full ownership of their content, earnings, and audience while shying away from the traditional norms of other industry platforms that inhibit creators' work via high fees and limited flexibility. Its mission to provide a safe, supportive, and innovative platform that places the needs of creators over profits is exemplified through offerings such as:

1. Transparent, Low Fees: While many platforms take excessive cuts out of creator earnings, RM11 charges an industry-low 10% platform fee, allowing creators to retain 90% of their earnings.
2. Full Content Control: Creators maintain ownership of their work, deciding what to share and with whom, fostering a dichotomy of trust and freedom.
3. Privacy and Safety: RM11 allows only those with a direct invite link to access a creator's content so fans aren't able to discover other creators on the platform.

"By providing creators with the tools and support they require, we're building a platform that values innovation, inclusivity, and respect," said May. "It's a step forward in our commitment to delivering unmatched value, fostering more one-on-one intimate connections, and ensuring RM11's creators' success and safety remain at the heart of everything we do."

Partnering with the Industry's Best

Coupled with his intricate knowledge of the creator industry and unique perspective, Hefner is a welcomed addition to the RM11 team and will serve as an invaluable asset to creators and senior leadership. His reputation as a champion of fostering a creator-first environment and his advocacy for ethical standards within the industry make him the obvious choice to help elevate the company's brand, foster trust with creators, and promote a message of respect and professionalism within the broad spectrum of content creation.

"The digital world is evolving, and RM11 is redefining what it means to be a content creator," said Hefner. "I'm thrilled about the opportunity to steer the ship alongside Natalie and drive RM11's transformation. With my experience, deep knowledge of the space, and our newfound capital, I'm eager to see the incredible content our creators develop with the resources at their disposal. I'm truly confident that we've built a community where all creators can thrive."

As RM11 continues to grow and evolve, the company remains dedicated to its mission of prioritizing creators' needs over profits and building a more inclusive and fair ecosystem for all. With this new round of funding, RM11 is positioned to expand its impact, support more creators, and further disrupt the digital content landscape for the better.

About RM11
RM11 is the ultimate platform for creators and their admirers to connect in a secure, exclusive, and premium environment. Inspired by the elegance of a luxury hotel, RM11 transforms creators into "hosts" and admirers into "guests," inviting them into private "rooms" for intimate and elevated one-on-one digital experiences. For hosts, RM11 offers unparalleled tools to empower and thrive, including industry-leading commission splits, advanced privacy measures, and innovative ways to seamlessly connect with guests. For guests, RM11 provides personalized interactions and exclusive access to premium content, all supported by a concierge-level commitment to service. Female-founded and led, RM11 is where empowerment meets fantasies, setting a new standard for meaningful digital connections.

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SOURCE RM11.com