Road Warriors Ride Into Town

Greenville's new ECHL hockey team announces name, colors and logo

Jun 25, 2010, 19:20 ET from Greenville Road Warriors

GREENVILLE, S.C., June 25 /PRNewswire/ -- When hockey officially returns this fall, fans in the Upstate will cheer on their ECHL team: the Greenville Road Warriors.  Owner Neil Smith revealed the new name, colors and logo to the community today.

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During a month-long "Name Your Team Sweepstakes," the team received more than 5,000 official entries.  For entering the name, "Road Warriors," Simpsonville resident Mark McLamb walked away with the grand-prize: two season tickets for life.

The name pays tribute to Greenville-Spartanburg's current day business and cultural presence, while the logo features an intimidating warrior ready for battle.  With the highway behind him, the fearless fighter appears on the road to victory.

The area hosts an integral piece of the South's growing automotive industry – BMW manufacturing, tire manufacturer Michelin and Clemson University's International Center for Automotive Research all make enormous contributions to the local economy – as well as a large and supportive communities geared towards cycling and race car enthusiasts.

Additionally, the team's blue, white and copper colors mirror items unique to South Carolina.  The blue and white represent the colors in the South Carolina state flag, while the copper highlights are similar to the sunset found on the state's license plate – and typically on the horizon.

According to Smith, the community feedback indicated they wanted an icon that is intimidating, powerful and represents the spirit of the area.

"Our growing automotive industry, cycling community and love for car racing – coupled with the immense pride we have for our area – are things uniquely true to Greenville," said Smith. "We all carry the spirit of road warriors with us throughout our busy lives, and this is a look that the community can be proud of."

The much-anticipated home opener for the team will be played at the BI-LO Center on Oct. 21 against the Florida Everblades.  The 72-game inaugural season will start with a road game against the South Carolina Stingrays on Oct. 15.

Season ticket deposits of $100 per seat are now being taken, with package prices ranging from $300, $415 and $540 and include all 36 home games.  Individual game tickets are $9, $13 and $17.

For more information on season tickets, group tickets and the GREENVILLE ROAD WARRIORS, visit

SOURCE Greenville Road Warriors