Roadmap to Brand Development for B2C E-commerce Businesses

GUANGZHOU, China, Sept. 14, 2012 /PRNewswire/ -- B2C e-commerce continues to take off and many B2C platforms including Soobest are working hard to respond to the changing needs of not only consumers but also the companies that use these platforms to sell their products.

Consumer demand is changing as more and more options become available. This makes it crucial for e-commerce businesses to differentiate themselves from their competition in order to better meet the needs of consumers. They can do this through creating their own platform or choosing to list their product on one of the more popular platforms such as Aliexpress, SooBest, DHgate, Dinodirect, eBay, or Amazon.

Each of these platforms is able to help B2C businesses develop their brand but it is important to remember that the choice of goods, to a large extent, determines each online brand's future marketing model and financial structure. Companies must build their brand with the goal of being able to flourish in different environments whether it be on an external platform or their own.

A key problem many companies encounter is having to cope with how to plan each brand development phase while also optimizing resource allocation. Therefore, the choice of goods must be identified early in order to prevent costs from soaring too high. Categories must be selected while also remembering that online and offline consumers have different needs and concerns. In order to avoid high initial costs, the first attempt a brand makes to enter an external platform or establish their own should be done with an distinctive yet unknown product in order to test the waters so that further adjustments can be made as needed.

One platform that prides itself on offering distinctive products is Soobest which has a huge selection of quality products for consumers worldwide. Of course, quality assurance is always an important issue too which further indicates the importance of carrying out thorough inspections and ensuring that all products are of the highest quality possible. High quality is essential in branding and has led to increased emphasis by successful brands to standardize and streamline business management. Therefore, companies that are serious about developing their brand must then create and follow SOPs. Outside observers such as the QA people for Soobest must be able to see the business as a transparent entity in order for it to be successful. Transparency and the tenacity to always follow SOPs is what allows for uniform quality and is a core competency of a successful B2C company.

When transparency is achieved, efficiency will naturally rise on its own. This is when close and constant communications with consumers are required to keep them informed of various brand value-added services. At this point, standardized platforms gradually fail to meet the requirements of the new marketing strategies made for brand diversification. In addition, the number of platform users is the core resource and valuation standard. That means no matter how fantastic the platform is, users are the lifeblood that keeps it going. So it is of great importance for the companies to figure out how to use external platforms as purchasing channels, and meanwhile make their own B2C platforms a base for branding and serving existing customers. It is only after completing this step that the preliminary establishment of a B2C brand is achieved.

About Soobest

Based in China, and with offices in New York, London, and Hong Kong, Soobest is committed to helping traditional Chinese manufacturers and online retailers sell their products to retailers and buyers around the world. To learn more about Soobest please visit: www.soobest.com.

SOURCE Soobest.com