Roam & Wander Lands Series A Investment from WI Harper and TMI, Launches App-enabled Toys

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Jan 07, 2013, 07:00 ET

TAIPEI, Taiwan, Jan. 7, 2013 /PRNewswire/ -- Roam & Wander Limited, a children's entertainment studio based in Hong Kong and Taipei, has received Series A investments from leading venture firms WI Harper and TMI.

Roam & Wander is reimagining the way software, devices and toys come together to create new entertainment and learning experiences for kids ages 2 to 6. Roam & Wander's launch title, Sticker Games, is a #1-ranked game for iPad, and the first game in the App Store that rewards kids for their achievements with real stickers delivered right to their door.

The company will use the new funds to grow the TuTu & DiDi brands by entering the toy market and expanding the company's games and apps business. As part of this expansion, today Roam & Wander is announcing the launch of TuTu, a stuffed toy that brings the character to life using an Apple iPhone or iPod Touch. Kids can play games with TuTu, listen to stories, and interact with her by feeding and taking care of her using toys that interact with the TuTu iPhone app.

"We're creating physical+digital experiences for kids that give them the opportunity to really play in the full sense of the word, exercising their mind and their body as they have fun," said Jason Warren, Founder and CEO of Roam & Wander. "Our goal is to establish Roam & Wander as the brand parents think of first as the leader in games and app-enabled toys for young kids, and the investments and expertise from WI Harper and TMI will be important in helping us grow into the leadership position."

"There is no established leader in kids games on iOS or Android in the greater China Market. Not only does Roam & Wander have a strong and talented team, but its design philosophy and product differentiation are distinct advantages. Their products differ from typical kids game apps by integrating physical toys and rewards. We are pleased to be working with R&W and look forward to a mutually beneficial relationship," commented Edward Liu, Partner at WI Harper Group.

Roam & Wander is participating in the 2013 Toys & Game Fair in Hong Kong between January 8-9 and will be demonstrating TuTu and Sticker Games.