Roamware Introduces Location-based Service for Routing Mobile Calls

HONG KONG, Nov. 16, 2010 /PRNewswire/ -- Mobile Asia Congress -- Roamware, Inc., a leading provider of mobile solutions to over 480 mobile operators across 154 countries, has launched Local Short Codes (LSC), a location-based service that routes mobile calls according to the subscriber's location. A business can obtain an easy to remember three-to-five digit number from its mobile operator, that can be used by their customers to access the business's nearest branch from any location. The number can, for example, direct calls to the closest restaurant, bank, customer care center, taxi service, hospital or even the local pizza joint.

With Local Short Codes, Roamware aims to help mobile operators tap into the growing location-based services (LBS) market, which Gartner estimates will generate revenues of $8.3 billion in 2014. This service will allow businesses to offer their customers a single number and guarantee that customers will always reach their closest branch or service center. The local short codes can also be adapted to provide toll-free number support, so calls to three-to-five digit number are free for customers.

"The location-based services market is growing fast, but mobile operators' offering is limited to select segments of their customer base as most of location-based services are application-based and require a smart phone or Java-enabled phone. With Roamware's innovative service, operators can offer location-based short codes to the entire customer base irrespective of the handset in use. Local Short Codes is a powerful marketing tool and is immediately accessible by the entire subscriber base," said Abraham Punnoose, Vice President Marketing and Business Development at Roamware.

The granularity of the location, which is determined by the user's cell-location, opens up possibilities for various innovative voice-based applications. It enables seamless accessibility to a wide spectrum of service providers ranging from logistics to health services, security to entertainment and even utilities without the customer having to worry about searching for local contact numbers.

Local Short Codes a part of Roamware's new local services portfolio that allows mobile operators to target enterprises to connect with mobile users and improves consumer affinity. LSC service can be deployed seamlessly on to an existing network without any complex modifications to the network. The service is available to mobile operators around the world today.

About Roamware, Inc:

Roamware, Inc. is the leading provider of roaming and mobile financial services solutions with a customer base of over 480 mobile operators across 154 countries. The company is the global leader in mobile roaming solutions with an estimated 60 per cent market share of the voice and data roaming segments for GSM, 3G and CDMA technology platforms. Roamware m-commerce and mobile banking solutions have been successfully deployed by major banks and global operators around the world, including: Vodafone, Permanent TSB and Bank of Ireland. Its solutions range from credit transfers, international remittance, person to person transactions to top-up and bill payment. The company is headquartered in San Jose with operations in Brussels, Bangalore, Mumbai, New Delhi, Singapore, Dublin, Johannesburg, Amman and Hong Kong.

http://www.roamware.com

SOURCE Roamware, Inc.