TEMECULA, Calif., April 7, 2011 /PRNewswire/ -- Outdoor Channel (NASDAQ: OUTD), America's Leader in Outdoor TV, today announced the return of its fourth annual "Spring Fever" sweepstakes, taking place throughout the entire month of April. The cross-platform national promotion gives loyal viewers an exciting opportunity to win thousands of dollars in prizes.
Approximately 150 participating cable affiliates nationwide, representing over 13 million subscribers are participating in "Spring Fever." Outdoor Channel provides affiliate participants with marketing materials like local ad sales vignettes that offer viewers informative tips on how to spring forward to their favorite outdoor activities.
"Our 2011 Spring Fever promotion is sure to revive even the most winter-weary outdoor enthusiasts," said Denise Conroy-Galley, Executive Vice President of Marketing and Research for Outdoor Channel. "Since the beginning of the 'Spring Fever' promotion four years ago, Outdoor Channel has enrolled over 400,000 consumer registrants and driven new affiliate opportunities in the process."
On-air spots direct viewers to www.OutdoorChannel.com to enter the sweepstakes for daily giveaways throughout the month. "Spring Fever" has a fully-loaded prize calendar that includes American Express gift cards, five outdoor packs from Gander Mountain valued at over $1,000 apiece, a TITAN® ZX4820 riding lawn mower from Toro and a once-in-a-lifetime four-night Alaskan Adventure Trip.
About Outdoor Channel Holdings, Inc.
Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit http://www.outdoorchannel.com.
SOURCE Outdoor Channel Holdings, Inc.