Roaring Thunder Media and Audemars Piguet Dominate New York City Heliport

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Jun 06, 2011, 11:27 ET

WEST CALDWELL, N.J., June 6, 2011 /PRNewswire/ -- Roaring Thunder Media, the premier source for private jet terminal advertising, has created an innovative, exclusive media program for luxury Swiss watchmaker, Audemars Piguet. This custom-tailored domination program gives Audemars Piguet the opportunity to be featured exclusively on all interior and exterior signage, as well as on a state-of-the-art digital monitor, at New York City's highly-trafficked East 34th Street Heliport operated by Atlantic Aviation.

(Photo: http://photos.prnewswire.com/prnh/20110606/NY14537)

"It has been a great pleasure to work with Audemars Piguet on the heliport project," said Amanda Kerwin Dyer, President of Roaring Thunder Media. "This domination program allows Audemars Piguet to make an impactful statement and to showcase their collection of exceptional watches. I am proud to deliver an outstanding product to Francois-Henry Bennahmias and his team at Audemars Piguet."

"The brand exposure at the 34th Street Heliport provides us an absolutely perfect audience," said Francois-Henry Bennahmias, President and CEO, Audemars Piguet (North America), Inc. "Everyone who steps on and off a helicopter is potentially an Audemars Piguet client, so there is no 'waste ratio.' This is exactly the out-of-the-box thinking for which our brand is known."

Roaring Thunder Media's unique domination program includes five backlit interior static duratrans, a state-of-the-art digital monitor, an exterior vinyl building wrap featuring the new Royal Oak Offshore 44mm, as well as four Royal Oak wall clocks in-terminal, and tarmac signage on five heliport bays.

The custom-tailored domination program exclusively showcasing the Audemars Piguet brand will remain in place through the end of September 2011.

About Roaring Thunder Media:

Roaring Thunder Media provides media opportunities in over 160 private jet terminals throughout the United States, Canada, the Caribbean, Europe, Asia and South America. Roaring Thunder Media is at the forefront of this rapidly expanding industry, offering custom-tailored advertising and marketing programs, which encompass state-of-the-art digital signage, cutting-edge backlit interior and exterior static signage, product placement, catalog distribution and sampling programs during high profile events and/or high traffic periods throughout the year. For more information visit: www.RoaringThunderMedia.com

About Audemars Piguet:

Founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet in the Swiss village of Le Brassus, Audemars Piguet is the oldest Manufacturer of Haute Horlogerie still in the hands of its founding families. Perpetuating a legacy based on three fundamental values: tradition, excellence and creative daring, particularly in the field of complex watch mechanisms, Audemars Piguet holds a record number of world firsts. The brand encompasses complex mechanical watches, Haute Joaillerie creations, as well as a line of jewelry. In addition to the 57th Street flagship in New York City, Audemars Piguet has a second boutique location in Bal Harbor Shops, Bal Harbour, FL. www.AudemarsPiguet.com

SOURCE Audemars Piguet