Robb Report Unveils Brand Refresh on the Heels of Partnership with PMC

Since its inception over 40 years ago, Robb Report has extended its brand footprint to multiple international editions spanning 17 countries and nine languages, RobbReport.com, and—for a very select group—the invitation-only membership body of RR1, which provides extraordinary access to once-in-a-lifetime experiences and thought-provoking interactions with luxury leaders. The recent announcement of a holistic brand refresh, encompassing a dramatic and groundbreaking design evolution, comes on the heels of Penske Media Corporation's (PMC) partnership on Robb Report with Rockbridge Growth Equity in December 2016.

Says Jay Penske, CEO and chairman of Penske Media Corporation, "Robb Report is a brand that is all about passion, and we're thrilled to unveil a new aesthetic that exemplifies that passion in a highly visual and deeply engaging design. Our team has worked tirelessly to create a series of products that will wow our brand partners and subscribers, ensuring they become as passionately engaged in our content as we do in creating and distributing it. This is a new era for Robb Report, and we look forward to continuous innovation as well as best-in-class content and products."

The redesign will encompass more original photography and deeper content across both the print and digital platforms. Additional key features include:

• An expanded trim size—increased to 9 and 11/16 x 11 and 3/4 from the previous 8 and 1/4 x 10 and 3/4.
• Unveiling of brand-new illustrated covers—a segment first, enabling Robb Report to express all facets of luxury through thoughtful illustration.
• Broadened scope of content and coverage, including happenings at auction and secondary markets as well as a look at historical pieces and collectibles.
• Introduction of a series of new editorial sections that will showcase the faces behind the products—the tastemakers, the artisans, and the collectors—in addition to the products themselves.
• Brand new RobbReport.com homepage design, fully responsive and optimized for phone, tablet, and desktop.
• Expansive online photo-gallery templates for vibrant showcases of luxury visuals and imagery.
• Coming soon, a microsite devoted to Robb Report's signature events, including its Car of the Year franchise, Culinary Masters, and Health & Wellness Summit.

"Content of the highest quality has always been the cornerstone of Robb Report," says editor in chief Brett Anderson, "and now our superior subject matter will be presented in a visually stunning format that offers a more enjoyable and entertaining experience, while reflecting a stronger, unique point of view. With the introduction of a sophisticated redesign—unveiled in this special edition and carried over to RobbReport.com—Robb Report brings its coveted content to life through more original photography and enhanced storytelling, enabling our readers to make smarter, more informed decisions."

About Robb Report
Robb Report is the manual of modern luxury, with its fingers on the pulse of the latest superlative products and experiences that today's modern consumers seek. Synonymous around the world with affluence, luxury, and the best of the best, Robb Report attracts a discerning audience with a shared appreciation and desire for quality, artisanship, heritage, fine design, and exclusivity—core elements that define true luxury.

Widely regarded as the single most influential journal of living life to the fullest, with 17 international editions across the globe, Robb Report covers the newest in what matters most and features directional content from the world's foremost luxury experts, covering every luxury category and passion. For more information, please visit RobbReport.com.

About PMC
Penske Media Corporation (PMC) is a leading digital media and information services company. PMC's owned and operated brands reach more than 179 million visitors monthly (comScore, 2016) and Penske Media was recently named one of the Top 100 Private Companies in the United States and North America. With the preeminence of its brands, PMC is one of the largest digital media companies in the world, publishing more than 20 digital media brands, including its India.com joint venture with ZEE TV in India. PMC additionally owns and produces more than 80 annual events, summits, award shows and conferences while housing a dynamic research and emerging data business. As of 2017, PMC businesses include: PMC Studios, WWD, Variety Inc., Deadline.com, Fairchild Media, M, India.com, GoldDerby.com, FootwearNews.com, TVLine, CricketCountry.com, Hollywood Life, Beauty Inc, BGR, AwardsLine, Bollywood Life, BPB.in, LA411, NY411, Variety Insight, Indiewire.com, and Robb Report. The company is headquartered in New York, NY and Los Angeles, California with an additional 11 offices around the world. For more information about Penske Media, please visit www.PMC.com.

About Rockbridge Growth Equity
Founded in 2007, Rockbridge Growth Equity, LLC is a Detroit, Michigan-based private equity firm that invests in financial and business services, consumer-direct marketing, and sports, media & entertainment industries. Rockbridge owns equity stakes in Northcentral University, Protect America, Connect America, RapidAdvance, Gas Station TV, ABUV Media and Robb Report, and is affiliated with other leading businesses in its target sectors including Quicken Loans, the 2016 NBA champion Cleveland Cavaliers, Title Source and Fathead. Since its inception, Rockbridge Growth Equity has invested more than $500 million of equity in its portfolio of companies. For more information on Rockbridge Growth Equity, visit www.rbequity.com.

SOURCE Robb Report

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