Robeks Pledges to Sell 100,000 Red Fruit Smoothies During March to Boost the American Dietetic Association's Annual National Nutrition Month® 'Eat Right with Color' Campaign

Mar 11, 2011, 10:03 ET from Robeks

LOS ANGELES, March 11, 2011 /PRNewswire/ -- To elevate the national discussion on healthy eating,  Robeks has joined hands with the American Dietetic Association in support of their "Eat Right with Color" campaign by pledging to sell 100,000 red fruit smoothies during March.

The initiative will spotlight Robeks original commitment to serving only premium, whole fruit smoothies, especially those containing red fruits like strawberries, raspberries, cranberries and pomegranate. Robeks was among the first smoothie retailers in America to introduce smoothies containing acai and pomegranate. This year, the ADA's month-long campaign – part of their annual National Nutrition Month® project – will encourage Americans to eat a colorful variety of fruits, vegetables, whole grains, lean proteins and dairy.

Strawberry lovers will crave the new Sunsational Strawberry Smoothie, which is loaded with a double dose of strawberries – Robeks most strawberry-dense smoothie, along with apple juice and non-fat yogurt.  Strawberries are rich in fiber, help stabilize blood glucose, and eliminate harmful toxins.  Flavonoids in strawberries have anti-inflammatory properties, which are known to protect against cancer and heart disease.

For bargain hunters, it's also the perfect time to jump in and enjoy the goodness of Robeks real fruit smoothies during the company's new Value Menu Smoothie initiative, which will also be offered during March and April. For as low as $3, consumers can now benefit from all the heart-healthy and antioxidant rich ingredients in four of Robeks favorite smoothies: Mahalo Mango, Polar Pineapple, Malibu Peach and the delicious new Sunsational Strawberry.

The new promotion comes at a time when the smoothie industry is being inundated with a flood  of fast food retailers hoping to capitalize on the popularity of this refreshing drink. But Robeks Chief Marketing Officer, Dan Fullmer, insists that few can match its premium ingredients at such affordable  prices.  In addition to real fruit, Robeks uses real juices, real veggies, designer supplements and real California milk in its smoothies.  For more information go to

About Robeks

Since 1996, Robeks has been the industry leader in serving premium, made-to-order all fruit smoothies, and fresh-squeezed fruit and vegetable juices.  Based in Los Angeles, Robeks serves more than seven million guests annually throughout its franchise system of 130 stores in 17 states and Washington, D.C.