WASHINGTON, June 11, 2013 /PRNewswire-USNewswire/ -- In a new multimedia campaign, Robert Redford is challenging President Obama to act now on climate change by reining in carbon pollution from the nation's biggest source, coal-fired power plants.
"Four months ago, President Obama spoke of our obligation to combat climate change, saying failure to do so would betray our children and future generations," said Redford. "I just hope he has the courage of his convictions."
Redford, the iconic American actor, director and conservationist, made the remarks as part of a campaign the Natural Resources Defense Council launched today with ads that will run on TV, online and in social media.
Why now? In his first term, the president ordered a doubling of vehicle fuel efficiency standards, which will significantly reduce emissions contributing to climate change. In his second inaugural address, Obama promised to respond to the threat of climate change, and then in the State of the Union address he declared that if Congress doesn't act soon, he will.
"Now," said Redford, who also is trustee of NRDC, "we all need to know what the president is going to do about climate change, and he can start by cutting carbon pollution from dirty power plants."
In his new ad, "Courage of his Convictions," Redford highlights the impacts already being felt from climate change and asks viewers to join him in urging the president to take action. NRDC worked with Redford to produce the ad, which will air through the week of June 10 on Washington, D.C. cable and broadcast stations. The ad also is being heavily promoted online through news outlets and social media sites. For a link to Redford's ad, click here www.nrdc.org/courage2act.
In his inaugural address this year, Obama addressed the need to fight climate change and its devastating impacts of wildfires, drought and more powerful storms. Then, in his State of the Union address he said, "for the sake of our children and our future, we must do more to combat climate change." And he promised, "…if Congress won't act soon to protect future generations, I will." He said he will direct his Cabinet to come up with executive actions he can take, now and in the future, to reduce pollution.
"Millions of Americans expect the Obama administration to live up to its rhetoric on climate change, starting with cleaning up power plants, the biggest source of carbon pollution," said Frances Beinecke, President of the Natural Resources Defense Council. "The President can use the Clean Air Act to make real progress on one of our world's and our future's biggest challenges. That's what the presidency is for—doing big things."
NRDC has outlined in a plan how the president can curb the impacts of climate change. Under the Clean Air Act, the president can set limits on carbon pollution emitted by the nation's existing power plants that would cut carbon emissions by 26 percent by 2020. The plan brings together states and power companies to determine the most cost-effective way to hit the targets. It will keep about a half-billion tons of carbon out of the atmosphere every year, save lives and save consumers money on their electric bills.
The need for action is underlined by the mounting costs of extreme weather fueled by climate change. Last year was the hottest year on record in the continental United States. Wildfires burned up nine million acres of land, destroying hundreds of homes. The worst drought in a half century covered 60 percent of the nation. Climate change has set the table for the growing intensity and frequency of storms like Hurricane Sandy that killed 131 Americans and left billions of dollars of damage in its wake.
The full text of the Redford TV ad reads as follows:
"Hello, I'm Robert Redford. Climate change is happening fast. We've got to stop making the problem worse, and that means reducing carbon pollution from its biggest source, coal-fired power plants. The good news is that President Obama has pledged to act. I just hope the President has the courage of his convictions. Please, urge the President to make dirty power plants clean up their carbon pollution. Thank you."
Media outlets can download high-quality materials for the Redford "Courage to Act" campaign www.nrdc.org/redfordclimatevideo, including headshots, broad-cast quality video, video and radio news resources, banner ads, social media graphics and a link to NRDC President Frances Beinecke's blog about the campaign.
For more on NRDC's carbon pollution solution, please click here: http://www.nrdc.org/air/pollution-standards/
The costs of climate change-fueled extreme weather events are already significant. A recent NRDC report found that taxpayers paid at least $96 billion to cover the costs of last year's weather disasters. For more, please click here: http://www.nrdc.org/globalwarming/taxpayer-climate-costs.asp
The Natural Resources Defense Council (NRDC) is an international nonprofit environmental organization with more than 1.4 million members and online activists. Since 1970, our lawyers, scientists, and other environmental specialists have worked to protect the world's natural resources, public health, and the environment. NRDC has offices in New York City, Washington, D.C., Los Angeles, San Francisco, Chicago, Livingston, Montana, and Beijing. Visit us at www.nrdc.org and follow us on Twitter @NRDC.
SOURCE Natural Resources Defense Council, Washington, D.C.