Roberto Naldi Hotels Announces its Rebranding to Roberto Naldi Collection

ROME, July 13, 2011 /PRNewswire/ --

Roberto Naldi, President of Roberto Naldi Hotels repositions the group as Roberto Naldi Collection, a new brand with a strong Italian identity and international character comprising four luxury hotels: the Parco dei Principi Hotel & Spa and the Hotel Splendide Royal with its restaurant Mirabelle in Rome, the Splendide Royal and the Grand Hotel Eden in Lugano.

Mr. Naldi launches a new global business vision for its group with the support of a renewed team of professionals to revamp the former brand to be more competitive.

The philosophy of Roberto Naldi Collection is based on the combination between tradition and innovation. "In my hotels, hospitality and personalized service are matched with the professionalism and high quality standards peculiar to the international hotel chains, explains Naldi, who announces structural and personnel investments and names Giuseppe Rossi, current General Manager of the Splendide Royal in Lugano, as Managing Director of the collection.

As Mr. Naldi likes to say, "it is in times of economic crisis that we must invest" and "it is important to anticipate the guests' needs." The recent growth trend shows that our group is going in the right direction. In particular, the new "Prince Spa" at the Parco dei Principi Grand Hotel & Spa in Rome, the group's headquarters, has been attracting a new clientele. "In addition to the guests from our consolidated markets - says Naldi - more and more people, from the most famous Italian football teams to the celebrities of the entertainment industry, choose to stay at this "Urban Resort".

Similarly, constant renovation and improvement projects are taking place in the other hotels, where the elegant and timeless classic style reflects the entrepreneur's taste.

From the past towards the future

Roberto Naldi, born in Naples and 58 years old, holds a degree in economics. He is married and has two children.In 1985 he took over the hotel group started by his grandfather Roberto Fernandes and later carried on by his father Giovanni Naldi.

New goals will be achieved soon as Mr.Naldi states: "I started the renovation of two additional buildings in Paris and in Rome." They will become two other Roberto Naldi Collection hotels to eventually carry on the long-standing tradition with his children, Giovanni and Adele.

For further information please contact:
Daniela Gugliotta
Marketing/ PR Manager
Roberto Naldi Collection

Tel: +41(0)919857711
Email: [email protected]

Website: http://www.robertonaldicollection.com

SOURCE Roberto Naldi Collection