PURCHASE, N.Y., May 4, 2017 /PRNewswire/ -- The PepsiCo Foundation is teaming up with Robin Hood, the largest poverty-fighting organization in New York, to support Robin Hood Rocks, the organization's successful fundraising concert series. With the help of iHeartMedia, the program will spotlight two intimate performances from a selection of today's hottest music stars and kicks-off again this spring at Kola House in New York City.
The first of two performances this year will feature Axwell & Ingrosso on May 25, 2017. iHeartMedia's Z100 and 103.5 KTU will promote the event on air and one hundred percent of the proceeds from the events will go toward Robin Hood's efforts to fight poverty in New York City. Limited tickets for the May 25 event will go on sale at 10 a.m. EDT on Friday, May 5 and can be purchased via Robin Hood's event page. Additional information on the second show will be available in the coming weeks.
"We are thrilled to partner with Robin Hood to help address one of the biggest issues facing our city: poverty," said Tony West, PepsiCo's General Counsel and President of the PepsiCo Foundation. "At PepsiCo, we pride ourselves in harnessing the power of music to connect across generations and to the issues that are important to them. Through this partnership, we hope not only to leverage this concert series to call attention to the disparities in our society, but to invest in effective means to uplift the impoverished and pave a sustainable pathway for them to thrive. Because our community is strongest when all of us succeed."
In New York, 1.8 million people live in poverty. Known for helping struggling New Yorkers build better lives for themselves and their families, Robin Hood houses, feeds, trains, educates, advises and cares for hundreds of thousands of people in need. The organization funds the most effective nonprofits in New York and provides ongoing support and guidance. Last year alone, Robin Hood reduced barriers to opportunity for nearly 500,000 New Yorkers: keeping families stably housed, providing emergency food, securing jobs for the unemployed, educating thousands of children, and much more.
"We're grateful to the PepsiCo Foundation for their generous support and to iHeartMedia for their longstanding commitment to helping their neighbors in need," said Wes Moore, CEO of Robin Hood. "The concert will really channel great energy towards doing good."
About PepsiCo Foundation
Established in 1962, the PepsiCo Foundation works with non-profit partners to develop innovative, sustainable solutions that address challenges in underserved communities around the world. The Foundation, along with PepsiCo and its employees, seeks to catalyze efforts that advance our Performance with Purpose 2025 goals related to increasing access to nutritious servings, providing access to safe water, partnering to increase recycling rates, and enabling young women to progress through school and be successful in the workforce. For more information, please visit www.pepsico.com/Purpose/Global-Citizenship.
About Robin Hood
Robin Hood, New York's largest poverty-fighting organization, finds, funds and creates over 200 of the most effective programs, to help 1.8 million New Yorkers learn and earn their way out of poverty. Because our board of directors underwrites all operating costs, 100% of your donation goes directly to organizations helping New Yorkers in need. www.robinhood.org Facebook: facebook.com/robinhood Twitter: @robinhoodnyc
About iHeartMedia New York
iHeartMedia New York owns and operates WHTZ-FM, WKTU-FM, WAXQ-FM, WWPR-FM, WLTW-FM, WOR-AM and is part of iHeartMedia. With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company's radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company's radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia's digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over a billion downloads, iHeartRadio reached 100 million registered users faster than any other radio or digital music service.
iHeartMedia's platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.
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