DALLAS, Jan. 13 /PRNewswire/ -- Match.com pioneered the world of online dating nearly 15 years ago and is now creating another breakthrough with the introduction of "My Match," its new personalized matching channel.
During the last year, Match.com has refined and upgraded its daily personalized matching program, The Daily 5, leading to superior matches. Now Match.com has introduced several additional matching programs to provide a variety of choices for members and centralized them in one place in the 'My Match' area of the site for ease of use.
The channel complements Match.com's traditional user experience, which empowers members to search through the entire Match.com community for other interested singles based on a variety of characteristics they select.
"Using the knowledge we've accumulated over 14 years of studying what makes people connect, our My Match channel now delivers daily matches we're confident are second to none," said Greg Blatt, CEO of Match.com.
My Match offers the following programs:
- Daily 5 – Daily introductions to people based on how likely you are to strike up a conversation together.
- Mutual Match – Daily introductions to a handful of people based on your stated preferences and their stated preferences.
- Singled Out – Introductions we only make when we believe there is an especially high likelihood that you will hit it off with the person.
- Like At First Sight – Introductions to people who we think you'll find immediately appealing based on your responses to a fun online quiz regarding first impressions.
"Unlike other sites that limit you to a handful of matches and say 'trust us,'" Blatt said, "we enable our members to go beyond the matches – to look for who they want, when they want, how they want. No other dating site out there can replicate the choices we offer our users. It's not even close."
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 14-year history, Match.com has helped redefine the way people meet and fall in love. Match.com provides a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. Match.com operates some of the leading subscription-based online dating sites in 24 countries, in eight languages and spanning five continents, as well as oversees its ongoing investment in Meetic. Match.com also powers online dating on MSN across Asia, Australia, the United States and Latin America. Match.com is an operating business of IAC.