Roche Brothers celebrates 60 years of loyal customers with 60 days of events and promotions

Sep 27, 2012, 10:33 ET from Roche Bros.

WELLESLEY HILLS, Mass., Sept. 27, 2012 /PRNewswire/ -- In October 1952, local brothers Pat and Bud Roche opened a 450 square foot meat market in Roslindale and filled it with their version of the American Dream.  From the very first day, they promised customers "the best meats sold anywhere" and service to match.

Today, Roche Bros. announced a 60-day series of promotions and events to celebrate the retailer's 60th anniversary and thank the generations of loyal customers who have made it one of the most successful family-owned grocery chains in the country.  Now led by Pat's sons Ed & Rick Roche, the company operates 18 supermarkets in Greater Boston and the South Shore.  Major growth, six decades of up and down markets and ever-increasing competitive pressure notwithstanding, Roche Bros. has never once waivered from Pat and Bud's original promise of quality food and commitment to customer service and satisfaction.

"Pat and Bud instilled in us this sense that each and every employee shares the responsibility for our customers," says Ed Roche, Chief Operating Officer. "That deep sense of responsibility gives us great pride, and some of our favorite stories." One episode recalls an employee who climbed down a ladder into a parking lot sewer drain to retrieve a customer's car keys. Another recounts how, after a smoky fire, employees worked through the night to clean and fully restock the Natick store so that it could open for customers by 7am the next day.

Stores and circulars will feature photos, vintage ads and recipes that tell the history over the last 60 years. Promotions during the 60-day celebration include price rollbacks on products. For example, October 5th – 11th, customers can purchase Roche Bros. homemade potato salad for the 1975 price of just 89 cents per pound.  Anniversary celebrations continue through November 15th.  Customers can follow along with up to date anniversary offers, activities and 60 years of memories through Facebook at

About Roche Bros.

Headquartered in Wellesley, Massachusetts, Roche Bros. is an independent, family owned chain of full-service supermarkets.  Founded in 1952 in Roslindale, Massachusetts, the company now employs more than 4,000 full and part-time employees across 18 stores located throughout Greater Boston, Metro-West and Southern Massachusetts. For more information visit

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SOURCE Roche Bros.