Rock 'n' Roll Marathon Series Taps Into GLUKOS® For Gel & Gummie Category Exclusive In Energy

All-Natural Performance Energy Product Holds Exclusive Rights For On-Course Energy Gels and Gummies

Dec 01, 2015, 10:00 ET from GLUKOS Company Inc.

PHOENIX, Dec. 1, 2015 /PRNewswire/ -- The GLUKOS Company Inc., an all-natural performance energy foods brand, today announced a partnership with Competitor Group Inc., operators of the Rock 'n' Roll Marathon Series to be the exclusive on-course gel and gummie supplier at more than 20 events annually from 2016 - 2018. GLUKOS' line of performance energy products is an ideal fit for the Rock 'n' Roll Marathon Series as they provide users twice the energy in half the time of leading energy products.

"It is our goal to provide participants with safe and effective products when they run our races," said John Smith, Senior Vice President at Competitor Group. "Given GLUKOS' natural formula it was an easy decision to partner with them and provide runners with a simple and effective product. We look forward to kicking this agreement off in 2016 and working together to provide a healthy and active lifestyle for our consumers."  

GLUKOS, recognized in Runner's World's 2016 "Gear of the Year" issue, launched their entire line of performance products in 2015. This partnership with Rock 'n' Roll Marathon Series provides a critical launch platform for GLUKOS to shift the paradigm in the energy space. Leading the charge, in a market rife with ambiguous claims and broken promises, GLUKOS is promoting the "good" sugar – Glucose – as the critical, game-changing ingredient, which provides a dependable performance-based product that tastes good and is easily digested.

"Becoming Rock 'n' Roll Marathon Series exclusive on-course provider of gel and gummie products is a major milestone for our brand.  We're proud of this partnership and truly believe our product is a game changer for endurance athletes," said Mark Jensen, Founder GLUKOS Company Inc.  "Working with world-class endurance athletes like Liz Lyles, TJ Tollakson and Mary Beth Ellis, who utilize GLUKOS day in and day out, and seeing their reactions is eye opening, so we're confident Rock 'n' Roll Marathon Series participants will be thrilled with the results."

GLUKOS founder Mark Jensen, a former collegiate runner and Ironman competitor, realized there was a gap in the energy product market.  This led him to extensive research and development to find the optimum source of energy that was both healthy and effective for athletes, similar to an oral IV. GLUKOS is similar to an IV because it contains the same basic ingredients, including water, glucose and electrolytes like sodium.  Glucose is the only fuel the human body can use to produce natural energy.  Unlike other energy products on the market, GLUKOS does not contain High Fructose Corn Syrup, which actually creates lactic acid, and triglycerides in the muscles that hurt performance and recovery, caffeine that artificially increases the heart rate and causes dehydration, and artificial sweetener.

GLUKOS is available in sports specialty retail stores across the country for athletes that want to perform at their optimum levels while competing.  For more information on GLUKOS, please visit or check out Facebook, Twitter and Instagram.

GLUKOS Company Inc.

GLUKOS is a natural energy foods brand that provides the ultimate source of natural energy for athletes to perform at their optimal levels.  Whether an athlete is training or participating in sport, GLUKOS is the ultimate pre- during- and post-workout energy source that absorbs into the bloodstream instantaneously providing twice the energy twice as fast as any other energy product on the market.  Developed by triathlete and former collegiate runner Mark Jensen, GLUKOS can be consumed in six different delivery mechanisms, including ready to drink, powder, gel, gummie, tablet and bars.  Unlike other energy drinks, GLUKOS has no side effects, no crash and absolutely nothing artificial.

About Rock 'n' Roll Marathon Series

Owned and operated by Competitor Group Inc., the Rock 'n' Roll Marathon Series is the 'World's Largest Running Series' with more than 600,000 runners taking part in events around the world every year. Established in 1998, Rock 'n' Roll Marathon Series' simple idea of making running fun has transformed the U.S. running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Today, the series of marathons and half-marathons has spread to 30 destinations, drawing visitors from around the world.

Over the 19-year history of the Rock 'n' Roll Marathon Series, charity partners have raised more than $310 million through the events for a variety of worthy causes. Race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish line festival and Toyota Concert Series powered by iHeart Radio that feature some of the biggest names in music, with past headliners like Macklemore & Ryan Lewis, Aloe Blacc, Pitbull, FloRida and Bret Michaels. For more information, please visit or follow @RunRocknRoll on Twitter.

About Competitor Group

Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the active lifestyle industry's leading media and event entertainment company. CGI's portfolio of media brands span the full range of the endurance industry including Velo, Triathlete, Women's Running and Competitor with a combined monthly circulation of over 700,000. CGI owns and operates 36 events around the world, including the flagship Rock 'n' Roll Marathon Series, the TriRock Triathlon Series and Events DC Nation's Triathlon, collectively delivering more than 600,000 professional and amateur participants in 2015. The race services division of CGI, Race IT is the second largest provider of online registration solutions to endurance event organizers around the world. Further information about CGI and its digital, publishing and event entertainment properties can be found at