Rocket Dog Donates 8,200 Pairs of Shoes to Soles4Souls(R), the Shoe Charity to Aid in Haitian Earthquake Relief Effort

Jan 15, 2010, 13:00 ET from Soles4Souls Inc.

NASHVILLE, Tenn., Jan. 15 /PRNewswire/ -- Soles4Souls (www.giveshoes.org) and Rocket Dog Shoes have partnered to provide shoes and other relief supplies to victims of the devastating earthquake in Haiti.

Rocket Dog will donate 8,200 pairs of shoes to survivors and volunteers as part of an industry-wide relief effort mounted by Soles4Souls.  In addition to a complete aid package that includes food, bottled water, medical supplies, tents, blankets, flashlights and baby products, Soles4Souls and its partners will provide more than 250,000 pairs of shoes.

"As we struggle to comprehend the magnitude of this disaster, we cannot forget how important basic necessities – such as shoes – will be in the ongoing rescue and rebuilding efforts," said Wayne Elsey, Founder and CEO of Soles4Souls. "We are grateful to our good friends at Rocket Dog for their support. This generous donation will enable us to provide these essential items to survivors and volunteers as they work in horrific conditions."

The death toll from Tuesday's quake continues to rise, and survivors and rescuers are facing dire health conditions including stifling heat, lack of clean water, broken glass and raw sewage, essential items such as shoes

"We are saddened by the disaster unfolding in Haiti," said Scott Briskie, Chief Financial Officer of Rocket Dog. "At times like these, something as simple as footwear can make a profound difference to someone who is struggling through the rubble to rebuild their life.  We are grateful to Souls4Soles for leading the charge to bring these and other basic necessities to victims."

For more information on how to get involved and donate to the victims in Haiti, visit www.giveshoes.org.

About Soles4Souls®

Soles4Souls is a Nashville-based charity that collects shoes from warehouses of footwear companies and the closets of people like you.  We distribute these shoes, free of charge, to people in need around the world. Since 2005, Soles4Souls has given away over 7 million pairs of new and gently worn shoes (currently distributing one pair every 9 seconds). The shoes have been distributed in 125 countries, including Haiti, Kenya, Nepal and the United States. Soles4Souls is a 501(c) (3) recognized by the IRS and donating parties are eligible for tax advantages.

About Rocket Dog Brand

Based in the Bay Area, California with U.S. offices in Los Angeles and New York City and an international headquarters in London, Rocket Dog Brand LLC is a global footwear brand offering women's, men's and children's footwear with distribution in North America, Central America, Europe and the Middle East. The line is sold at leading department stores, specialty boutiques, surf shops and online retailers worldwide with prices ranging from $20 to $110. Rocket Dog's stylish footwear is continually featured in top-tier fashion magazines and remains a favorite among fashion and accessory editors.

SOURCE Soles4Souls Inc.



RELATED LINKS

http://www.giveshoes.org