RockeTalk Bags Honours for Mobile Marketing Company of the Year at WAT Awards 2013

Feb 21, 2013, 00:36 ET from RockeTalk Inc.

MUMBAI and NEW DELHI, February 21, 2013 /PRNewswire/ --

For Breaking New Grounds in Mobile Media Marketing in India

On 15th February at The Orchid Hotel, Mumbai, in 5-star surroundings packed with leaders of the digital industry across India, a VIP WAT Awards 2013 panel of judges recognized RockeTalk with two prestigious awards for it's 'ground-breaking' contribution to the evolution of the digital media market in India this year.

Against a field of more than 200 entries, RockeTalk scooped the Mobile Media campaign of the year for it's pioneering 'Nokia Channel Me' engagement concept, which brought together a branded community of interest around cricket and encouraged expression through videos, pictures and audio via mobile devices.

In the special category for Innovation at the conclusion of the evening, RockeTalk was further honoured with the overall award for Mobile Marketing Company of the year.

"With the mobile device rapidly becoming the primary screen not just for Indian consumers, but across the globe also, we strongly believe that digital spend will also transition to mobility when the formats permit," said Rajiv Dhingra, CEO, WAT Consult. "Delivering a brand message effectively on a mobile device requires a fresh approach and an ability to think beyond the replication of web banners onto the smaller screen. We (the Judges) have been astonished by the pace of innovation shown by the RockeTalk team this year in pioneering new digital formats for mobile and believe they are worthy recipients of this overall recognition."

"We are thrilled with this recognition," said Sameer Agarwal, Chief Marketing Officer, RockeTalk Inc. on receiving the awards. "At RockeTalk we think it is important not to be influenced by what has worked on the web. Mobile is a different medium with very different constraints, particularly in India and other emerging markets... having evolved the RockeTalk technology and service mix around the needs of 'mobile only' digital consumers, it is fun now to apply the same approach to bringing brands to this audience in ways that enhance rather than degrade the user experience," added Agarwal.

About RockeTalk Inc.

With upwards of 20m users, RockeTalk is the largest native mobile social network in India and one of the fastest growing in South Asia. RockeTalk has created an additive blend of social, rich messaging and entertainment for the vast population of consumers who will access the online world solely via their mobile phone. The RockeTalk mobile application is ported to more than 1,500 mobile device models and is available from your favourite app store, download portal or from http://m.rocketalk.com. RockeTalk is a US, venture-backed company, in it's 4th year of operation and with the majority of it's team based in New Delhi, India.

About WAT Awards

WAT Awards is an initiative taken by WATMedia to recognize and felicitate agencies and professionals who have achieved ground-breaking work in the Indian digital space since its inception.

The WAT Awards jury was composed of 7 renowned experts, including Mr. Suresh Reddy (Chairman & CEO, Ybrant Digital); Mr. Neville Taraporewalla (Sr. Director, Emerging Markets Advertising and Online, Microsoft); Mr. Amit Tripathi (Managing Director, id8labs); Mr. Anuj Kumar (Co-founder & CEO, Affle); Mr. Sunil Kamath (Vice President for South Asia, Opera Software); Mr. Nishad Ramachandran (Vice President, Hansa Cequity) and Mr. Dinesh Swamy (Digital Creative Leader, BBDO proximity).

Primary Media Contact: Sameer Agarwal, sameer@rocketalk.com, 91-9958048989

SOURCE RockeTalk Inc.