Rockwell Tools Gets The Holiday Shopping Season Rocking With The "Tools For People That Rock" Campaign
Multi-channel program includes iHeartMedia campaign and social sweepstakes
CHARLOTTE, N.C., Nov. 11, 2014 /PRNewswire/ -- Rockwell Tools today announced its new "Tools for People That Rock" holiday campaign. The integrated marketing campaign will drive buzz and excitement for Rockwell's home improvement tools and help customers celebrate the people that Rock in their lives.
The "Tools for People That Rock" campaign will be featured at key retailers, including Lowe's and Menard's, via in-store merchandising promotion. The campaign will also feature live online demonstrations and marketing across all of Rockwell's social and digital channels, television advertising, radio advertising, digital advertising and an exciting consumer sweepstakes.
Running from November 6th through January 31st, 2015, the "Tools for People That Rock" sweepstakes features a grand prize including two sets of Rockwell Tools. The principle of the sweepstakes, "give one, get one," is that the winner will not only receive a full Rockwell Tools set for themselves, but also a full set to give to a loved one. Unlike gadgets and electronics, Rockwell tools are gifts that keep on giving, building, and fixing. For more information on the sweepstakes, visit www.rocksomeonesholiday.com.
As part of the "Tools for People That Rock" campaign, Rockwell Tools is also launching a campaign with iHeartMedia, America's leading media company. Rockwell Tools and its holiday campaign will run across ten distinct markets nationwide, featuring endorsements from top DJs. This partnership will drive additional awareness for the campaign and showcase iHeartMedia's initiative to get non-traditional radio advertisers to use its various platforms.
"We are very excited about this year's "Tools for People that Rock" campaign," says Vice President of Marketing Craig Taylor. "The campaign is an engaging way to raise awareness for Rockwell products, including our two newest products the Sonicrafter F50 and the Bladerunner X2."
"The iHeartMedia partnership is a new platform for us to showcase Rockwell Tools to our current fans and bring many new fans into the fold," added Taylor.
To learn more about Rockwell Tools you can visit any of the company's social media pages below, or participate in one of its live demonstrations at http://rockwell.yourbrandlive.com/.
Facebook: http://www.facebook.com/RockwellTools
Twitter: www.twitter.com/RockwellTools
Pinterest: www.pinterest.com/rockwelltools/
Instagram: www.instagram.com/rockwelltools
YouTube: www.youtube.com/RockwellTools
ABOUT ROCKWELL
Rockwell power tools are engineered to meet the demanding needs of professional users and serious do-it-yourselfers. From their complete line of Jawhorse® work support products to the Sonicrafter® oscillating multi-tools with Universal Fit accessories, Rockwell power tools bring innovation and cutting edge designs that have become some of the highest-rated new tools on the market. The Rockwell brand offers the performance-minded do-it-yourselfer and the price-conscious tradesman with excellent options compared to higher priced professional power tool brands. To see Rockwell's power tool lineup, visit www.rockwelltools.com.
Rockwell power tools are a part of the Positec Group of companies, which have been designing, engineering and manufacturing power tools since 1994. Positec Tool Group markets and distributes its Rockwell® line of power tools to home improvement retailers throughout the US and Canada. The company sells directly to consumers as well as through nationwide retail partners like Lowe's, Sears, Home Depot. Positec is focused on developing innovative products and technologies that make a positive contribution to society by making life easier, the workplace safer and the environment cleaner. Since its founding in 1994, Positec has achieved industry-leading growth and employs almost 4,000 people in 12 countries. For more information, visit www.positecgroup.com.
PRESS CONTACT:
Lauren Gomez – 704.599.3711 / [email protected]
SOURCE Rockwell
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