PALM SPRINGS, Calif., April 27, 2016 /PRNewswire/ -- 360CASHMERE, the California-based premium knitwear company known for it's fashion-forward cashmere collection, hosted a brunch this past weekend with influencer Rocky Barnes, celebrating the launch of the Rocky Barnes x 360CASHMERE Spring collaboration.
The brunch was held at ElixirPool Bar and Grill at The V Palm Springs, Palm Springs' hottest new property, owned by celebrity lawyers Mark Geragos and Brian Kabateck, which redefines the desert lodging experience. Elixir is the brainchild of New York-Based Blank Slate Group, a new Hospitality Management Company run by Culinaria Group Founders Greg Grossman and Evan Finkelstein.
The party was host to VIP friends of the brand, press and brand influencers who enjoyed the Elixir cuisine and cocktails before heading to the Skull Cashmere pool party, also at the V Palm Springs. The fresh, chic vibe from the open-air layout and desert- inspired design was the ideal setting for this festival kick off.
360CASHMERE and Rocky Barnes have developed an organic relationship over the past year after the brand first featured Rocky Barnes in their Fall 2015 campaign for Skull Cashmere. This relationship grew from additional fashion campaigns into design collaboration for the Spring 2016 and Fall 2016 seasons.
360CASHMERE is the story of Leslie and Bruce Gifford. The husband-wife team launched the contemporary knitwear brand in 2009 after selling their successful SWEATER.COM business in 2006. In a short time, the bi-coastal couple has built the hottest international brand in women's better contemporary knitwear by blending effortless beach chic with sexy sophistication. 360CASHMERE is offered only at the finest stores in the U.S., Europe, and Canada. Like the circle made up of 360 degrees, everything comes back around to family and the creative energy that binds them together.
ABOUT V PALM SPRINGS:
Nowhere else emulates the feel of the V Palm Springs. The naturally, soulful spirit emanates from the desert-inspired design. The fresh, chic vibe from the open-air layout simultaneously invites revelry and relaxation.
ELIXIR Pool Bar & Grill will only be open for private events during weekends in April. SOLSTICE Restaurant & Lounge will open in late 2016.