RockYou and Facebook® Enter Into Long-Term Agreement

Jul 22, 2010, 11:00 ET from RockYou

REDWOOD CITY, Calif., July 22 /PRNewswire/ -- RockYou, the leading creator of popular social games and global provider of advertising solutions for social media applications, announced today that it has entered into a five-year agreement to make Facebook Credits the exclusive virtual currency in RockYou's social games and applications.

With this agreement, RockYou and Facebook will continue to work together to deliver a social gaming experience that makes it easy and convenient for people to purchase or earn Facebook Credits, and spend them on compelling virtual goods. As is standard for all developers on Facebook, RockYou will receive 70 percent of the revenue from Facebook Credits.

Separately, the companies worked together earlier this year on RockYou's advertiser sponsored "Deal of the Day" program to reward people with Facebook Credits when they interact with in-game advertising. More than 1 million people completed the Deal of the Day with Facebook Credits in the first four days after it launched in April. To date, RockYou has issued over 5 million Credits in its popular "Zoo World" game alone, using both direct pay and advertiser sponsored solutions.

"Facebook is showing a long-term commitment to social gaming -- and that's very exciting," said Lisa Marino, chief revenue officer at RockYou. "We look forward to continue working with Facebook and Facebook Credits. As users adopt Credits, there may be a great opportunity for us to increase revenue from both a virtual goods and advertising perspective."

"We've worked closely with RockYou on developing Facebook Credits for some time, and their input has been valuable in evolving the product," said Deborah Liu, product marketing manager for Facebook Credits. "Facebook is dedicated to providing value and helping developers succeed on Facebook Platform, and Facebook Credits is an important part of accomplishing this goal."

About RockYou

RockYou is the leading innovator, creator, and distributor of content on the social web. With over 280 million users and 15 billion monthly global impressions, advertisers on the RockYou network have the ability to tap the social networking audience directly, through timely and effective campaigns. RockYou provides customized, one-of-a-kind branding and promotional opportunities for leading brands through a large repertoire of products including Deal of the Day, video ads, rich media display ads, brand sponsorships, and performance marketing ads. Headquartered in Redwood City, California, RockYou is funded by Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM, SK Telecom Ventures and Softbank. For more information, please visit  

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