Rodale Launches International Edition of Runner's World China

Magazine to Be Official Media Sponsor of Beijing Marathon, 11/25; China Expands Runner's World Footprint to 17 Worldwide Editions by early 2013 Spanning 20 Countries

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Rodale Inc.

Nov 21, 2012, 09:00 ET

NEW YORK, Nov. 21, 2012 /PRNewswire/ -- Rodale Inc. announced the launch of Runner's World China in partnership with publisher Titan Media, the largest sports publisher in China, effective with the November 2012 issue. Runner's World China is an extension of the successful partnership between Rodale Inc. and Titan Media on Women's Health China, which launched in 2009. China, along with Norway launching in early 2013, brings the number of global Runner's World editions to 17, spanning 20 countries. Runner's World is the largest active lifestyle magazine in the world and Rodale International publishes the third most titles of any U.S. publisher.

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"We're excited to grow with Titan Media on the Runner's World brand. They've done a great job with Women's Health China and we're proud to expand with them in the region," said Rob Novick, Senior Vice President, Rodale International. "The running market in China is growing exponentially and we look forward to working with Titan to establish the brand as the go-to resource for running." Runner's World China is the official media sponsor of the 11/25 Beijing Marathon.

"Nowadays, the gap in the running industry between China and the United States is more than two decades, but I believe, in five years, China will be like the United States is today. As civilizations spread, bridges accelerate development. Runners World China will be one of the core bridges," said Editor-in-Chief ZHANG Luping.

YAN Yi, Executive Editor, said, "The emergence of Runners World China is very timely and necessary. Running groups in China and marathon competitions have grown rapidly in recent years and sports brands have increased their investment in the running industry. It's the perfect time for a professional running magazine to arrive in China."

Runner's World China will be published monthly at a price of 10 RMB and will reach 1.3 million readers. For information on advertising opportunities please contact Jerry Chen at [email protected].

About Runner's World: The mission of Rodale's Runner's World, recognized as the worldwide authority on running information, is to inform, advise and motivate runners of all ages and abilities. Named to Adweek's Hot List in 2011 and 2010, Runner's World aims to help runners achieve their personal health, fitness and performance goals while inspiring them with vivid, memorable storytelling. Runner's World offers the award-winning Runner's World Challenge, allowing readers to interact with editors while training for races and run races with the magazine's staff, and the brand recently completed the inaugural Runner's World Half Marathon and Running Festival (www.RWHalf.com), in Bethlehem, PA in October 2012. Runner's World publishes 17 international editions: Australia/New Zealand, Belgium, Brazil, China, France, Germany, Italy, Mexico, The Netherlands, Philippines, Poland, South Africa, Spain, Sweden, United Kingdom and the United States. For up-to-date running news, visit www.runnersworld.com, and get instant updates on twitter (@runnersworld) and Facebook (Runner's World Magazine). Runner's World is also available as a mobile app on the iPhone and iPad.

About Rodale Inc.: Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. Rodale publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestselling titles including Al Gore's An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That!, and Flat Belly Diet! The company is also widely regarded as a digital leader in the areas of health and fitness and has launched three digital properties—Fitbie.com and YouTube channels 3V and Tasted. Rodale continues to expand its reach through an ever-growing list of award-winning mobile applications and partnerships, and is a leader in direct-response marketing with more than 27 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com.