SAN FRANCISCO, Feb. 3, 2011 /PRNewswire/ -- Award-winning creative Roger Camp and brand strategist Jamie King have re-joined forces to, in collaboration with Havas Worldwide, launch Camp+King – a new agency focused on creating Conversation-swell™ for brands.
The agency has launched with an impressive roster of clients that includes Old Navy, Shaklee and project work for Yahoo!. Camp will serve as principal and chief creative officer while King will serve as the agency's principal and chief executive officer.
Camp and King formerly worked together at Publicis' Hal Riney where they created award-winning, business-building work for brands such as U.S. Cellular, Beam Global Spirits and Walmart, among others. They were one of only four U.S. agencies to be awarded a Gold Cyber Lion for Interactive Excellence in 2008.
Now, as Camp+King, they have created an agency that is as creative and nimble as a boutique while also having the global resources and reach of Havas.
Their goal is to drive growth for brands by creating what they call Conversation-swell™. "Inspired by groundswell, Conversation Swell is the surge of support, approval or enthusiasm for a brand," said King. "It's inspired by ideas, content or brand conversations and manifests in the form of virtual or real word-of-mouth advocacy for a brand. We believe this is the most powerful tool a brand can have to drive growth and it's what our agency is all about."
"I look forward to working with Camp+King on innovation platforms and traffic-driving projects," said Amy Curtis-McIntyre, chief marketing officer of Old Navy. "They're a great blend of strategic smarts and break-through creative ideas."
"Jamie and Roger are two of the biggest talents in the industry and this was an opportunity to be entrepreneurial and back their start-up while strengthening the creative firepower in the group," said David Jones, global CEO of Havas Worldwide.
Camp has won every major creative award many times over, including Best of Show at the Clios for an unprecedented two consecutive years. He was named top art director in the country by Boards Magazine and has been featured on VH1's Greatest Commercials of All-Time. Camp also has the honor of winning more British D&AD awards than any American art director in the show's 50+ year history. He currently sits on the One Club Board of Directors.
King has helped build some of the world's most iconic brands including Beam, P&G, Starbucks, Kraft, and Walmart, to name a few. A strategist by trade, he has been involved in six EFFIE award- winning campaigns – for advertising effectiveness. In 2010, King was named to Crain's Chicago Business 40 Under 40 list.
Camp+King, in collaboration with Havas, is a new kind of agency launched by award-winning creative Roger Camp and brand strategist Jamie King. Camp+King focuses on creating Conversation-swell™ for brands that are inspired by ideas, content or brand conversations. Manifesting itself in the form of virtual or real word-of-mouth advocacy for a brand, Conversation-swells are the most powerful tool a brand can have to drive growth. Camp+King has launched with an initial roster of clients that includes Old Navy, Shakelee and Yahoo! Learn more about Camp+King at www.camp-king.com, on Twitter @CampKingSF or on Facebook at http://on.fb.me/hYBvmN.