NEW YORK, March 28, 2011 /PRNewswire/ -- The Roger Smith Hotel is taking its creative and innovative brand to the next level with the launch of The Roger Smith Shorts, a series of six short films shot in the hotel by emerging filmmakers. The short narratives are directed by Aleks Degtyarev, Abianne Prince, John Birdsong, John Knowles, and Melissa Gonzales. The mid-town Manhattan boutique hotel is partnering with high quality video platform The FreeStyle Life in order to connect with consumers through traditional, social and mobile media. John Knowles, Director of Innovation at the Roger Smith Hotel, explains, "The quality of the viewers experience with relevant contextual marketing The FreeStyle Life provides a unique opportunity for us at the Roger Smith Hotel to further our community engagement."
The films' online release kicks off in conjunction with the hotel's new rewards program Roger's Rewards. The initiative is one that looks to give back to those who participate in the conversation. Each individual who comments on or reviews any of the six short films will receive $100 worth of Roger's Rewards, which can be applied to a two night minimum stay in a Roger Smith Suite. Terms and conditions apply.
"The FreeStyle life provides a great compliment to the creative culture that is Roger Smith," Knowles comments. "A platform that combines contextual marketing with groundbreaking documentaries, thought provoking films, and music videos by world-renowned artists, The FreeStyle Life is building a niche in the high end web video market.
CEO of The FreeStyle Life, Tommy Swanhaus, comments, "The use of film as a medium of connection through story telling along side the Roger Smith Hotel back drop makes the series a unique fit to The Free Life brand." The Roger Smith Shorts films can be watched and voted on via The FreeStyle Life's Tribe page (http://thefreestylelife.com/tribe.html). The Roger Smith Shorts are Check Mate, The End, Shoe Fits, Hair Ball, Mother Teressa's Hiatus, and the Counterpane Fairy. Enjoy the Roger Smith Shorts and be sure to share, comment and engage.
SOURCE The FreeStyle Life