Rogers Goes Yard for Blue Jays Fans with Coast-to-Coast Live Streaming of Regular Season Games

Rogers On Demand Online and Rogers On Demand Mobile let fans get in the game wherever they want  

TORONTO, Aug. 2, 2011 /PRNewswire/ - Rogers Communications Inc. is giving fans more ways to root for the Toronto Blue Jays.  Starting today, any Rogers customer can catch live streamed Rogers Sportsnet coverage of every pitch, hit and home run of the remainder of the 2011 Toronto Blue Jays regular season games anywhere they want through Rogers On Demand Online and on their smartphones with Rogers On Demand Mobile. 

The popularity of Canada's only Major League Baseball team continues to rise year over year.  Since the start of the 2011 season, Toronto Blue Jays TV viewership on Rogers Sportsnet is up more than 23 per cent nationally over 2010, with more than half a million people on average tuning in to each and every Jays game*. 

"Today is a win for Blue Jays fans all across our great country," said Paul Beeston, President and Chief Executive Officer, Toronto Blue Jays.  "Making our games available with Rogers On Demand Online and Rogers on Demand Mobile, in addition to Rogers Sportsnet and Sportsnet Radio FAN 590, gives our great fans the ability to never miss a pitch, hit or home run." 

"Canadians are dedicated Blue Jays fans.  Rogers is giving customers a triple play with three ways to ways to tune into the live games wherever they choose to watch - on TV, online and on their smartphones," says David Purdy, Vice President, Video Products, Rogers Communications Inc.  "Now, customers all over the country are the first to be able to take the game with them anywhere they are and never miss a second of exciting baseball." 

Helping keep Toronto Blue Jays fans connected to the game across the country, Rogers On Demand Online is available to any Rogers Cable, Wireless, Home Phone or Hi Speed Internet customer at no extra charge. Customers can visit rogersondemand.com and register with their account information to watch live Jays on Sportsnet coverage at no charge starting today as the Toronto Blue Jays take on the Tampa Bay Rays at 7:00pm EST.

Rogers wireless customers can subscribe to the Rogers on Demand Mobile app to view Jays on Sportsnet full game presentation, live, as-it-happens.  Apple iPhone™ and Android ™ customers can visit the App Store and Android Marketplace to subscribe to the Rogers on Demand Mobile App. Rogers BlackBerry® customers can text MyApps to 555 to subscribe.  Rogers On Demand Mobile subscription is $5/month and also offers TV programming, news and music videos as part of the monthly subscription. 

Starting August 8th, Rogers is also serving up matches for tennis fans.  Fans can find live streamed coverage of the 2011 Rogers Cup tennis tournament on Rogers On Demand Online and Rogers On Demand Mobile.  The live coverage features up to three matches at any given time from both the ladies' tournament in Toronto and the men's tournament in Montreal.   Online, customers will have access to additional content including player features, vignettes and interviews and will be able to catch up on matches they miss.

For more information, visit rogersondemand.com.

* Source: BBM Canada 

About Rogers Communications Inc. 
Rogers Communications is a diversified Canadian communications and media company. We are Canada's largest provider of wireless voice and data communications services and one of Canada's leading providers of cable television, high-speed Internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, sports entertainment, and digital media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information about the Rogers group of companies, please visit rogers.com.

SOURCE ROGERS COMMUNICATIONS INC.