Rogers Puts Controller Back In the Hands Of the Customer

Rogers On Demand Online Rentals latest in next generation video entertainment from Rogers

TORONTO, Sept. 10 /PRNewswire-FirstCall/ - Rogers Communications Inc. announced today it now has nearly one-quarter-million Rogers On Demand Online customers, 10 per cent of its cable customer base. The company also unveiled plans to launch Rogers On Demand Online Rentals nation-wide next month, providing Canadians with even more ways to stay entertained seamlessly, when and where they want.

According to a recent online poll of more than 1,000 Canadians by Angus Reid for Rogers, over 60 per cent of Canadians report that when it comes to the future of entertainment experiences, they are most excited about the ability to watch their entertainment and movies on their own schedule. More than four in five (81 per cent) agreed they want to be able to access the entertainment programming they have at home across multiple screens, available when they want to watch, and nearly 60 per cent of 18-34 year-olds said they prefer to watch their entertainment on "My time" - what they want, when they want.

The Rogers On Demand Rentals is the latest of several ways Rogers is changing the channel for customers - delivering beyond traditional video products to enable the seamless delivery of entertainment for the next generation. First to deliver the combination of play-shifting, time-shifting, micro-transactional and high definition content delivery, anywhere, anytime, across any platform, Rogers is focused on making it easy for customers to have their Rogers content and take it with them, too. The company recently signed new content deals with industry leading entertainment giants, Sony and Astral to extend hundreds of hours of premium series and movies to customers online and on demand.

"It's a great time for fans of video entertainment. The ways customers watch movies, television and videos is changing. They are looking for more options to have the content they want available in ways that best fits their lifestyle," says John Boynton, Chief Marketing Officer and Senior Vice President, Rogers Communications. "Whether it's through the TV, on demand, at our retail stores or online, Rogers is evolving the entertainment experience to ensure that the customer always has the ability to access exciting entertainment and the flexibility of how they watch it."

At launch, any Canadian can visit www.rogersondemand.com, click the rentals tab and enjoy the flexibility to browse, review, preview and rent new release movies such as Sex and the City 2 and The Girl Who Played With Fire, the minute they hit the video store for $4.99 or rent popular library titles such as Canadian-produced Chloe and family Disney classics like Aladdin and Lilo & Stitch for $3.99. With each movie rental, customers have 30 days to start the film and 48 hours to view it as many times as they like, pause and pick up on another computer, accessible over any internet connection in Canada. The Rogers On Demand Online Rentals is currently in private beta and will be available to all Canadians mid-October with more than 400 rental titles at launch. The service will accept Visa, MasterCard and American Express.

With the availability of rentals on Rogers On Demand Online, Rogers customers currently have access to more than 10,000 hours of primetime, movies, series and sports entertainment from hundreds of top studios and networks available through Rogers' multi-platform On Demand offerings.

To read more about Rogers On Demand Online rentals, visit the Rogers corporate blog at http://redboard.rogers.com.

For more information, visit www.rogersondemand.com. Rogers On Demand Online fans can also visit the Facebook page or follow on Twitter @RogersRODO to get the latest updates and provide feedback on the service.

Rogers Communications Inc.

Rogers Communications is a diversified Canadian communications and media company. We are Canada's largest provider of wireless voice and data communications services and one of Canada's leading providers of cable television, high-speed Internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information about the Rogers group of companies, please visit www.rogers.com.

SOURCE Rogers Cable Inc.