ROI and Mobile Assessments Are Important to HR Professionals in 2012, Says Market Research Firm SIS International Research

NEW YORK, Jan. 31, 2012 /PRNewswire/ -- SIS International Research (www.sismarketresearch.com), a Global Market Research & Consulting firm, has released its Talent Management Trends 2012 White Paper on Industry Trends in Human Resources Recruitment and Talent Management, based on the findings from a recent qualitative industry trend study across the United States among senior HR executives. 

Today's Human Resources departments are being pushed in new directions, due to the continued jobless recovery, the expectations of the emerging Millennials in the workforce, as well as the introduction and refinement of new technologies.  Companies are increasingly moving to online assessments, believing them to be less costly and time-consuming.  In addition, corporate branding is becoming an integral part of the application experience.  As a result, social media and mobile platforms are becoming an important tool to attract applicants.

Companies are using data mining tools and analysis to better predict an applicant's prospects for succeeding at a new company.  In addition, respondents reported a significant increase in the use of social media (Facebook, LinkedIn, Twitter, YouTube, etc.) and mobile platforms (laptops, tablets, and smart phones) to not only connect with a larger applicant pool, but also to administer initial applicant assessments. 

Large companies have been conducting assessments earlier in the recruiting process, while small to midsize companies assessments tend to focus on candidate quality and culture matches. However, size is not the biggest determinant of objectives, as companies tend to focus on the volume of recruits.

The most important trend is the continued refining of assessment tools to be more predictive of job performance. Companies are increasingly requesting applicant assessments to deliver a verifiable ROI.  High volume recruiting produces extensive amounts of data and a common priority is to increase the validation between test scores and job performance.

A link to the White Paper is available here.

About SIS International Research

SIS International Research is a global custom research firm specializing in market research and market intelligence.  The company provides strategic analysis of global trends, market segmentation and emerging markets opportunities across B2B, Consumer, Pharmaceuticals, Technology, Transportation, and the Service and Education sectors.  Established in 1984, the SIS global coverage spans over 120 countries in Europe, North America, Latin America, Asia and the Middle East.

For more information, visit www.sismarketresearch.com and www.marketintelligences.com.

MEDIA: Michael Stanat, Media Relations, PH: 212-505-6805, Email: [email protected]

SOURCE SIS International Research