BOSTON and TEL AVIV, Israel, July 19, 2017 /PRNewswire/ -- An innovator in Personal Journey Hubs, Roojoom is reinventing the way businesses manage complex customer maps and journeys and increase customer value.
"Given the intricate and infinite personalization metrics of the companies we cater to—SKY, BMW, and ENGIE, to name a few—we need to alter the existing lingo," Roojoom CEO Yuval Shemesh says. "For our clients, talking up the customer journey no longer suffices. Because customers are increasingly seeking meaningful long-lasting relationships with the brands they engage with, we build our solutions around the following equation:
Customer Journey Auto-Orchestration + Customer Experience = Customer Journey Management."
To solve for this equation, Roojoom is introducing a major breakthrough in large enterprise mindset and management with its Customer Journey Management (CJM) platform.
"Many companies collecting record volumes of customer data and creating detailed customer journey maps can't figure out how to take advantage of the information they've so painstakingly acquired," says Daniel Glickman, Roojoom CMO. "At best, these enterprises are using a combination of campaign management tools, marketing automation platforms, personalization engines, and channel management solutions to create a complex array of programs and campaigns that they then try to map to the customer journey. This decentralized approach leaves the customer experience as an afterthought."
According to Gartner, this type of approach also leads to loss of opportunity, disjointed customer experiences, and an unmanageable operational complexity for the brand.
Roojoom's CJM eliminates the need for multiple platforms by fully automating both the execution and experience generation in one shot. The platform sets goals for each customer journey stage and maps out content, interactions, and channels for each customer based on personal information and what stage of the journey they are in. This new methodology eliminates conflict, clunk, and cost, creating an endless value-cycle where increased engagement with customers leads to understanding them better—which in turn leads to higher engagement.
The CJM platform, currently being piloted by select clients, will be released to the public later this year.
"Roojoom's platform allowed us to quickly and efficiently create highly personalized unique customer journey experiences and quickly generated impressive lift in customer engagement and actions taken," says Roberto Calenda, Director of Onboarding and Prevention at Sky. "Our success using Roojoom led us to expand its usage to other customer engagement programs."
For more information contact + 1 917 477 7335, [email protected].