RoomDividersNow Sees Room Divider Sales Skyrocket Amidst Millennial and Boomer Rental Craze
Room Dividers are an easy, affordable solution for transforming a space for multiple uses.
SAN FRANCISCO, Oct. 4, 2016 /PRNewswire/ -- RoomDividersNow, the leading supplier of room dividers in North America, announced a 500% increase in sales, growth which has been partially driven by the rental boom sweeping across the country.
Home ownership hit a 50-year low earlier this year, according to the National Association of Realtors. Millennials and baby boomers, currently the two largest generations in America, are driving one of the largest renting booms in decades.
In the aftermath of a recession that caused nationwide career delays and stagnation, many Millennials lack the job security or savings to settle down and buy a home. While their more affluent boomer counterparts still prefer buying to renting, an increasing number are gravitating toward urban centers and renting. Both groups are drawn to the flexibility of renting and the options of city life.
Tyler Lundmark, CEO and co-founder of RoomDividersNow, highlighted the need in the market. "Many of our customers love the flexibility of renting but are looking for solutions to some of its downsides. Problems like lack of privacy, multi-purpose spaces, exposed storage and no-drill zones are realities of renting. There's a big need for affordable, user-friendly room divider solutions that work in a variety of spaces, provide floor to ceiling privacy and are easy to install."
RoomDividersNow customers agree. One shopper noted, "This concept helped a family of 5 create special space for everyone." Another customer highlighted the unexpected benefits of the dividers for their home and marriage. "We use it to divide our master bedroom into a sleeping chamber and a small office space. Now I can work on the computer with a lamp on while my husband sleeps, and we're both happy! This room divider has enabled us to use our space much more efficiently."
Lundmark added, "It's rare to find a room divider solution that addresses all of those pain points. Most of the options on the market are bulky, expensive and unattractive. And it's rare to find floor to ceiling privacy, unless you're installing a wall. Most renters can't and don't want to commit to a permanent decision like that. We've helped to fill a real need in the market and the numbers reflect that fact. We launched our new website in May and sales doubled in one month."
RoomDividersNow's growth has been exponential. Annual sales grew 300% in both 2014 and 2015. The company has already seen a 500% increase this year and is on track to surpass $6 million in sales for 2016.
Room divider kits are available in 4 different styles, a variety of color options and can divide spaces up to 50 feet wide. For more information, visit www.roomdividersnow.com
About RoomDividersNow
RoomDividersNow is a privately owned San Francisco based company that specializes in supplying premium fabric style room divider solutions. RoomDividersNow's curtain room dividers and room divider kits are economically priced and provide customers with solutions to divide a room, create privacy or even hide clutter.
RoomDividersNow's unique room divider kits present a sleek, creative way to divide and conquer a space within minutes. Whether a customer lives in a shared bedroom, studio, dorm or apartment, RoomDividersNow's top quality room divider kits can separate and compliment their space with ease.
RoomDividersNow products are available at the following online stores: Walmart, Staples, Wayfair, Bed Bath and Beyond, Target, Hayneedle, Houzz, Ebay, Etsy, Amazon and RoomDividersNow.com.
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SOURCE RoomDividersNow
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