Root'd Honors Breast Cancer Survivors with $10,000 Multivitamin Donation to NBCF

Inspired by a founder's mom's recovery, the clean-label supplement brand channels its growth into community wellness — part of a new movement of purpose-driven health startups.

LOS ANGELES, Oct. 9, 2025 /PRNewswire/ -- Root'd, a Manhattan Beach–based clean-label wellness brand and maker of the only powdered multivitamin with electrolytes, announced a donation of more than $10,000 in multivitamins (over 5,000 packets) to the National Breast Cancer Foundation (NBCF). The contribution supports NBCF's outreach programs providing education, resources, and hope to women impacted by breast cancer.

For Root'd's founders, Adams Chimera and Evelyn Lee, the partnership is deeply personal. Adams' mother is a breast cancer survivor, celebrating more than 10 years cancer-free.

"As a bootstrapped, founder-led brand, it hasn't always been easy for us to give as much as we'd like," said Chimera. "But now that Root'd is growing nationally, we're grateful to finally be at a stage where we can give back to communities and causes that matter most to us. Supporting NBCF is especially meaningful because my mom is a breast cancer survivor, and we know firsthand how important these programs are for families."

Root'd was created to address a gap in women's health: outdated pills, sugar-loaded gummies, and underdosed drink mixes. Its powdered multivitamins — combining complete daily nutrition with probiotics, organic superfoods, and 3× the electrolytes of a sports drink — fuel energy, hydration, and immunity in one convenient packet. Now available nationwide at Whole Foods, Root'd brings a modern, evidence-based approach to the multivitamin aisle.

A new model for impact

Root'd's initiative reflects a broader shift in wellness, as clean-label supplement brands move away from celebrity endorsements toward nonprofit partnerships that create community-level impact. Teaming with organizations like NBCF, Root'd and other mission-driven brands are redefining corporate social responsibility through authenticity and purpose.

"With this donation, Root'd is giving back in the most meaningful way we know — by fueling wellness where it's needed most," said co-founder Evelyn Lee. "We're proud to be part of a new generation of health brands that put people and purpose before promotion."

NBCF praised the support, noting that donations like Root'd's make it possible to expand grassroots programs that directly impact women and families in local communities.

About Root'd

Root'd is a California-based wellness brand making multivitamins that actually work — hydrating, clean, effective, and sugar-free. As the only powdered multivitamin with electrolytes, Root'd combines 25+ essential nutrients, probiotics, organic superfoods, and 3× electrolytes into one daily packet. Designed for modern health needs, Root'd products are sold online, on Amazon, Fresh Thyme Markets, and nationally at Whole Foods.

https://www.rootd.com

About National Breast Cancer Foundation, Inc.®

Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education, and support services to those affected by breast cancer. A recipient of Charity Navigator's highest 4-star rating for 19 years, NBCF provides support through their National Mammography Program, Patient Navigation, breast health education, and patient support programs.

https://www.nationalbreastcancer.org

Media Contact:
Adams Chimera
[email protected]
949-295-0742

SOURCE Root'd