Rosemark Capital Closes First Deal

Leads $23.3 M Series C Round of Funding For Jiff, the Rapidly Growing Enterprise Health Benefits Platform; Includes GE Ventures as Strategic Investor

May 21, 2015, 06:00 ET from Rosemark Capital Group

PRINCETON, N.J., May 21, 2015 /PRNewswire/ -- Rosemark Capital, a new growth capital firm founded 'by entrepreneurs, for entrepreneurs,' announced today the closing of its first deal, leading the Series C Round for Jiff, a leading health technology company. Jiff's enterprise health benefits platform helps self-insured employers – including a range of Fortune 500 companies – reduce healthcare costs by leveraging the best digital health technology and services to deliver customized benefit programs to each employee. Other investors include GE Ventures, marking its first Jiff investment; Venrock Associates, Aberdare Partners and Aeris Capital. It is Rosemark Capital's first deal since its founding last year.

"We couldn't be more excited to lead this growth capital round for Jiff, which enables employers to offer employees choices and smart recommendations for improving their health," says Rosemark Founder and Managing Partner, Chris Kuenne. "Jiff is the leading platform in a space that's growing exponentially. I look forward to putting our personalized digital engagement experience to work to help Jiff's customers better engage employees. I see tremendous potential for Jiff to expand its already impressive customer base by offering a unique and effective employee engagement solution."

"Employers know they are spending a lot of money on health care and not getting healthier, happier employees in return – which has led to an explosion of new customers for our enterprise health benefits platform. We are thrilled to be working with Rosemark as we continue to grow," Derek Newell, Jiff CEO, says. "The opportunity to have the strategic enterprise selling and personalized marketing expertise of a firm like Rosemark, with individuals like Chris who've 'been there/done that', is invaluable."

"Jiff already engages employees at industry-setting rates. As the platform scales, GE Ventures is excited about the outcomes Jiff is poised to deliver in an increasingly value-based marketplace," said GE Ventures' Amy DuRoss, who will serve as a Board Observer. 

Jiff will use the funds to continue scaling Jiff's enterprise health benefits platform. The company is set to launch Jiff Navigator, a home screen for health benefits that enables employers to manage existing benefits, create custom programs, and demonstrate ROI through real-time data analytics.

Jiff is also building on its impressive customer roster that includes, inVentiv, Qualcomm, and Uber, among many other large self-insured employers. Jiff's customer base has grown by 500 percent since the start of 2014, and the number of employees eligible to use the Jiff platform has increased by a factor of ten during that period. Jiff itself has more than doubled its own workforce over the past year.

About Rosemark Capital

Rosemark brings deep enterprise selling and digital personalized marketing skills to high-growth companies that have established strong product-market fit, built a scalable platform and are now focused on rapid growth. It specializes in supporting founding management teams who seek to accelerate customer acquisition, deepen customer engagement and are looking for capital partners who have the operational experience of having scaled their own firms through the growth thresholds of $50M, $100M, $150M and beyond.

About GE Ventures

GE Ventures is committed to identifying, scaling and accelerating ideas that will make the world work better. Focused on the areas of software, advanced manufacturing, energy and healthcare, GE Ventures helps entrepreneurs and start-ups succeed by providing access to GE's technical expertise, capital and opportunities for commercialization through GE's global network of business, customers and partners. GE Ventures offers an unparalleled level of resources through its Global Research Center, including: 35,000 engineers; 5,000 research scientists; 8,000 software professionals; as well as 40,000 sales, marketing and development resources in over 100 countries. For more information, please visit

About Jiff

Jiff is on a mission to help companies lower healthcare costs and cultivate happier, healthier employees. Jiff's enterprise benefit platform integrates all the vendors employers already have in place, and lets them choose from over 50 pre-integrated services. By delivering personalized incentives, real-time data analytics, and a beautifully designed experience, Jiff targets individual employee cost drivers and increases utilization of those services proven to save money. Based in Palo Alto, Jiff is led by veteran healthcare and technology leaders and serves some of the largest employers in the world. Smart benefits. Brilliant design.

For more information, contact:
(917) 364-1924

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SOURCE Rosemark Capital Group