Rose's Cocktail Infusions Introduces the Lighter Side of Mixing

First Ever Light Martini Mixer Makes it Easy to Pour, Stir and Enjoy Delicious Drinks at Home with 1/3 Fewer Calories than Leading Regular Martini Mixers

Jun 29, 2010, 08:00 ET from Rose's

PLANO, Texas, June 29 /PRNewswire/ -- Today, Rose's, a leading brand in the Dr Pepper Snapple Group (NYSE: DPS) portfolio, introduces Rose's Cocktail Infusions® Light – the first-ever line of light martini mixers. With a third fewer calories than leading regular martini mixers*, Rose's Cocktail Infusions Light is a better-for-you choice that doesn't compromise great taste. Just in time for summer pool parties, the product is now available at retail locations nationwide.  

"Rose's understands consumers want better-for-you choices as well as great taste," said Jaxie Alt, vice president of marketing for Rose's. "Rose's Cocktail Infusions Light is an innovative option that allows consumers to impress their friends with trendy cocktails and the benefit of fewer calories."

Available in two new flavors, Rose's Cocktail Infusions Light make it easy to pour, stir and enjoy delicious drinks at any gathering. The product line that features no artificial sweeteners is available in Cosmopolitan Light, a blend of cranberry and lime  flavors, and Tropical Fruit Twist Light, a blend of tropical fruit flavors including orange, pineapple and fruit punch.

The suggested retail price of the new line extension is $4.59 and is packaged in the same unique curvy bottle as all Rose's Cocktail Infusions products – fitting perfectly with the whole line of mixers.

For more information and mixology fun, visit www.rosesmix.com.

Rose's Cocktail Infusions Light Cocktail Recipes

Cosmo Light

2 oz Rose's Cocktail Infusions Cosmopolitan Light Mix

1 oz Vodka

1/2 cup Ice

Shake and strain into rimmed martini glass

7UP® Rose Tropical Light

2 oz Rose's Cocktail Infusions Tropical Fruit Twist Light Mix

1 oz Vodka

1/2 cup Ice

Shake and strain into martini glass

Top (1 oz) with diet or regular 7UP soda

Cran Ginger Cosmo Light

2 oz Rose's Cocktail Infusions Cosmopolitan Light Mix

1 oz Vodka or Whiskey

1/2 cup Ice

Shake and strain into martini glass

Top (1 oz) with diet or regular Canada Dry® Ginger Ale

Sunkist Rose Tropical Light

2 oz Rose's Cocktail Infusions Tropical Fruit Twist Light Mix

1 oz Vodka

1/2 cup Ice

Shake and strain into martini glass

Top (1 oz) with diet or regular Sunkist® Orange Soda

Garnish with orange slice

Note: Rose's Cocktail Infusions cap = 1/2 oz and can be used as a measuring tool

About Rose's

Rose's is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS).  DPS is the leading producer of flavored soft drinks in North America and the Caribbean.  Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor.  We have 6 of the top 10 non-cola soft drinks, and 9 of our 12 leading brands are No. 1 in their flavor categories.  In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott's, Squirt, Hawaiian Punch, Penafiel, Clamato, Schweppes, Venom Energy, Rose's and Mr & Mrs T mixers. To learn more about our Plano, Texas-based company and our iconic brands, please visit www.drpeppersnapple.com.

*Per fluid ounce: Rose's Cocktail Infusions Light 23 calories, leading regular martini mixers 35 calories.

SOURCE Rose's



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http://www.rosesmix.com