PRINCETON, N.J., Feb. 9, 2011 /PRNewswire/ -- Rosetta, the nation's largest independent digital and direct interactive agency, was named a "strong performer" in its inaugural appearance in The Forrester Wave™: US Search Marketing Agencies, Q1 2011, published in January 2011.
"Large American marketers looking to integrate search into a larger site design, media, or customer management effort will do well with Rosetta," Forrester Research, Inc. reported.
Differentiating Rosetta from the industry leaders rated in the report, Forrester noted, "Rosetta's strongest suits are its cross-media bid optimization and attribution tools provided by its third-party bid management platform: ClearSaleing. It also has adroit customer analysis and social media skills courtesy of its extended agency resources."
The report also states, "Newcomer Rosetta has pockets of greatness due to its use of attrition specialist ClearSaleing for multichannel bid management and reporting. We also like Rosetta's customer research experience and that it structures search staff into account teams alongside other functional specialists for more integrated planning."
Rosetta's top scores were for Customer Analysis, Social Media, Analysis and Reporting and Strength of Management Team. Rosetta also scored well for Executive Vision.
"First and foremost, we are thrilled to see that Rosetta received some of the highest marks in client satisfaction. We are pleased with our evaluation in general and feel it accurately reflects our continued focus on driving measurable impact by transforming how our clients' go to market and our ability to deliver on that promise by integrating strategic insights, ideas and programs and technology to deliver a more personally relevant total customer experience," said Rosetta Chairman and CEO Chris Kuenne.
100 agencies were screened by Forrester, which narrowed the field included in the report to nine agencies to be evaluated on their strategic and execution capabilities across 60 criteria.
Rosetta is the largest independent interactive agency in the U.S. and is ranked by AdAge among the top ten overall. Engineered for the connected world, Rosetta was founded in 1998 to pilot brands through an ever-changing marketing landscape and drive measurable business impact. Rosetta enables brands to transform their marketing through the discovery of unique insights about their best consumers' wants and needs and then translating those insights into more personally relevant experiences enabled by technology across all touch points and over time. Rosetta recently acquired LEVEL Studios, a leader in combining content, platforms and devices to create engaging total user experiences.
The combination of a patented approach to market segmentation; technological depth across platforms and devices; world class creative, design and user experience capability; scale and integrated structure; and deep vertical industry expertise have attracted many of the nation's leading brands to Rosetta. The agency's clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson and Novartis in Healthcare; Coach, Express, Jos. A. Bank, OfficeMax and Valvoline in the Retail and Consumer Products sector; Citizens, M&T and Nationwide in Financial Services; Marriott in Travel and Leisure; Microsoft, Rogers Communications and T-Mobile in Communications, Media and Technology; and MSC Direct, Wirtz Beverage Group and Lincoln Electric in B2B.
Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Denver, Boston, Chicago and Toronto. The addition of LEVEL Studios, a Rosetta Company, adds west coast presence to Rosetta's footprint with offices in Los Angeles, San Luis Obispo and San Jose.
For more information, visit www.rosetta.com.