Rosetta Promotes Three to Partner

Mar 29, 2011, 13:04 ET from Rosetta

PRINCETON, N.J., March 29, 2011 /PRNewswire/ -- Rosetta, the nation's largest independent digital and direct interactive agency, today announced that Kierston Gedeon, Patti Habig and Frank Iqbal have been promoted to the position of Partner.

"Rosetta's competitive edge derives from the extraordinary mix of experience and expertise of our Team Members, which provides a richer developmental opportunity than competitive agencies can offer," said Chris Kuenne, Rosetta CEO and Chairman. "These promotions exemplify our dual focus on nurturing, growing and rewarding our existing talent with an ownership stake in a fast-growing agency and acquiring new businesses and capabilities that will enable us to continue to drive measurable impact for our clients by transforming how they go to market."

These promotions bring the total number of Partner owners of Rosetta to 58.

Kierston Gedeon, People Services

Since joining the Agency in 2006, Kierston has directed all major Team Member initiatives and has successfully bridged the evolving cultures by operating as the connective link.  Kierston has demonstrated her deep understanding of the business at multiple levels, by creating solutions from both an HR and Agency leadership perspective. She has transformed the traditional Human Resources department into a People Services team offering increased visibility and impact for our Team Members, including dedicated HR Generalists for each Business Unit, a newly developed Total Rewards Team (focused on conceptualizing and managing world-class team member benefits) and an integrated New Hire Orientation program. Gedeon is based in Rosetta's Cleveland office.

Patti Habig, Healthcare

Patti has been a strong leader and role model not only in the Healthcare Vertical, but across the Service Practice Areas and with clients over her 2+ year tenure at Rosetta. With extensive expertise in advertising and Healthcare, Patti has demonstrated her ability to integrate her successful brand building, client service and account management teaching skills benefiting Team Members in almost every department at Rosetta. Patti's leadership has proven successful for Team Member development and serving as a Mentor across the Agency. Patti knows what it takes to succeed in an extremely competitive industry – relationship building and trust – both built upon strong strategic frameworks and alignment. Patti values the role that the Agency plays in partnering with clients to ensure that their brand's success is something that the Agency steps up to and partners to own. Patti's mastery of building relationships allows for additional external outreach, and her internal relationships foster talent development, and ultimately building a better Agency. Habig joined Rosetta in 2008 and is based in Rosetta's Princeton office.

Frank Iqbal, Creative and Customer Experience

Frank truly understands and supports what it means to leverage an Agency that wants to be the most valued in the world. During his three year tenure with the Agency, Frank has grown current Clients and won new business resulting in enormous business development for the Agency. Frank has been an inspirational leader, creating a culture of creativity and innovation within his project teams, allowing them to develop and add new offerings, capabilities and processes. Frank's focus is on producing new and innovative creative work. Frank is a builder of flawless deliverables and receives copious amounts of client praise as a result. By transforming internal Team Members, Frank also has transformed Rosetta as an Agency. Flawless work, inspired Team Members, and extraordinary client delight build an Agency into becoming the best, and Frank has more than proven to deliver on all three. Frank joined Rosetta in 2008 and is based in Rosetta's New York office.

About Rosetta

Rosetta is the largest independent interactive agency in the U.S. and is ranked by Ad Age among the top ten overall. Rosetta was recently named the #1 Agency to Watch in Ad Age's Agency A-List. Engineered for the connected world, Rosetta was founded in 1998 to pilot brands through an ever-changing marketing landscape and drive measurable business impact. Rosetta enables brands to transform their marketing through the discovery of unique insights about their best consumers' wants and needs and then translates those insights into more personally relevant experiences enabled by personality segmentation and technology across all touch points and over time.  Rosetta recently acquired LEVEL Studios, a leader in combining content, platforms and devices to create engaging total user experiences.

Rosetta has deep industry expertise in Healthcare, Consumer Products & Retail, Financial Services, Consumer Technology, B2B and Travel & Hospitality. Rosetta is headquartered in Princeton, NJ, with additional offices across the country in New York, Cleveland, Boston, Chicago and Toronto.  The addition of LEVEL Studios, a Rosetta Company, adds west coast presence to Rosetta's footprint with offices in Los Angeles, San Luis Obispo and San Jose, CA.

For more information, visit

SOURCE Rosetta