Rotary Lift Introduces Industry's First Mobile Column Lift Rental Program

Sep 12, 2013, 17:15 ET from Rotary Lift

MADISON, Ind., Sept. 12, 2013 /PRNewswire/ -- Fleets, owner-operators, truck dealers and independent truck service facilities that have been hesitant to commit to vehicle lifts because of cost concerns have a new option for improving shop and vehicle productivity virtually risk-free. Rotary Lift introduces the industry's first mobile column lift rental program.

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Customers can choose from three of Rotary Lift's popular Mach series of mobile column lifts: the standard version with 18,000 lbs. of capacity per column (MCH418), the wireless model with 18,000 lbs. of capacity per column (MCHW418) or the compact model with 13,000 lbs. of capacity per column (MCH413). Any of these lifts can be rented for six to 30 months. Every rental includes a set of four columns, delivery, setup and training provided by a Rotary Authorized Installer (RAI), as well as a full manufacturer's warranty. At the end of the initial rental, customers have three options: return the lift, extend the rental or purchase the lift.

"Many fleet maintenance managers, owner-operators and repair facility managers know they could reduce their labor costs and improve productivity if they invested in new lifts, but they don't have the budget available to buy equipment right now," explains Chuck Hensler, heavy-duty product support and field service specialist for Rotary Lift. "Rotary Lift's new rental program makes it easy to get all the benefits a new set of Mach mobile columns provides without the high upfront cost. Now a low monthly payment gets you brand new lifts. This is also a great opportunity for people who've been on the fence about how lifts will work in their facilities to try out our mobile column lift without a major financial commitment."

Mobile column lifts can be used indoors and out, take up little space in the shop and can be moved in and out of the work bay to free up space when needed. Rotary Lift's Mach series of lifts provide job turnaround times up to 30 percent faster than other lifts, for greater technician productivity and reduced vehicle downtime. They can be used to service a wide range of vehicles, from work trucks to tractor-trailers. For greater flexibility, the columns can be split into pairs to service two vehicles at the same time with the use of optional fore and aft frame-engaging adapters.

All three Mach models offered through the rental program can be fully configured and controlled from a single column, which greatly speeds up the lifting process.

"Mobile column lifts offer unmatched versatility," says Hensler. "You can add or subtract columns to create a custom setup and then move the lift to a convenient location for each job. Rotary Lift's Mach series lifts feature easy-to-use, intuitive controls that increase productivity by streamlining the setup procedure."

To learn more about the Rotary Lift mobile column lift rental program, contact Hensler at (800) 445-5438 ext. 5581 or your local Rotary Lift distributor.

Additional information is available at or via phone at (800) 640-5438. You can also find Rotary Lift on Facebook,; Twitter,; and YouTube,

About Rotary Lift

Rotary Lift is the leading brand of vehicle lifts and equipment designed to increase technician productivity. Founded in 1925 by the inventor of the first automotive hydraulic lift, Rotary Lift offers the broadest line of lifts for use in professional automotive service, commercial truck and transit, and enthusiast/residential customer segments. There are more Rotary Lift products used in vehicle repair shops around the world than any other brand.

Rotary Lift is a Vehicle Service Group (VSG) brand. VSG comprises nine major vehicle lifting and collision repair brands: Rotary Lift, Chief® Automotive Technologies, Forward® Lift, Direct-Lift®, Hanmecson®, Revolution® Lift, Elektron, Blitz® and nogra®. Based in Madison, Ind., VSG has operations worldwide, including ISO 9001-certified manufacturing centers in the U.S., Europe and Asia.

SOURCE Rotary Lift