LOS ANGELES, May 27, 2015 /PRNewswire/ -- As part of the inaugural Red Nose Day USA, rove® – a new mobile lifestyle brand – developed a company-wide initiative that had employees and the rove social community spreading laughter for a cause.
"As soon as we heard about Red Nose Day 2015 we knew we had to get involved," said CMO & Co-Founder Dar Molayem. "Social media is a powerful tool for change and rove is all about empowering individuals "to be the change." We're so proud of our digital family and passionate employees for getting behind the efforts and using this platform as a vehicle for change."
Armed with a jovial image of Molayem (pictured), the team launched a social media campaign that went viral – reaching nearly half a million people in less than 24 hours! The entire company joined in, with employees adding snaps of themselves sporting a red nose.
Rove® committed to donating $1 for every image like and $10 for every image share the photo received. Due to overwhelming response, the campaign generated a total donation amount of over $25,000. The funds will go to support Comic Relief, Inc., the 501(c)(3) behind the Red Nose Day USA initiative that works to raise money for children and young people living in poverty through the power of laughter.
rove is dedicated to affecting change in people's lives – from raising social awareness and encouraging generosity to leading more active and healthy lifestyles. As part of their healthy living program, rove has sponsored a series of 5K "Fit Foodie" races across the country. For more information about all upcoming rove activities or to shop the debut line of products, please visit www.roveliving.com. To join the rove culture, like rove on Facebook at https://www.facebook.com/roveliving.
rove is a mobile, eco-friendly lifestyle brand dedicated to providing fashionable, sustainable and easy-to-use products that make life more comfortable for today's on-the-move generation. From work to play, rove products are designed to enhance a healthy, active lifestyle. rove recognizes that portable products serve as accessories for the 24/7, eco-conscious lifestyle. As such, they need to embody quality design, functionality, and ease.