Rovio and Madhouse Announce Strategic Partnership in Mobile Marketing for China

SHANGHAI, Nov. 8, 2012 /PRNewswire/ -- This evening at Angry Birds' Star Wars Press Conference, held at the Oriental Pearl TV Tower in Shanghai, Rovio and Madhouse announced their strategic partnership in mobile marketing in China. Rovio, famous for their wildly popular mobile game and franchise, Angry Birds, and Madhouse, the leading mobile advertising network in China, have joined forces to explore Mobile Marketing in China.

"We have always revered our cooperation with Rovio," said Joshua Maa, the founder and CEO of Madhouse, "Since joining our SmartMad Ad Network last July, Angry Birds has continued to experience excellent mobile advertising effect; gaining favor and recognition among mainstream brand advertisers. With the introduction of the new game 'Angry Birds Star Wars,' we believe mobile games are bound to lead a new wave of awareness in mobile advertising; poised to attract even more advertisers."

"Madhouse is a very important partner for Rovio. Since we entered China, we have cooperated with a wide range of mobile ad networks, including Madhouse, in various degrees. Through our experience, we believe that Madhouse have strong technical strength, advertisers resources, and professional services. We chose Madhouse as Rovio's strategic partner in mobile marketing, to explore advertising business for Angry Birds Star Wars in China," said Paul Chen, General Manager of Rovio China, expressing his confidence in the partnership.

Founded 2006 in Shanghai, Madhouse is China's leading one-stop mobile marketing services partner. Madhouse's SmartMad is China's largest and most established mobile ad network and its OptiMad provides the industry leading mobile demand-side optimization services. The company has over 200 employees in Shanghai, Beijing and Guangzhou, and has offices in Mumbai, New Delhi and Bangalore India. For more information, please visit http://www.madhouse.cn.

Rovio Entertainment Ltd is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release, and is now the number one paid app of all time. Angry Birds have expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. Following this success, Rovio published Amazing Alex™ and the brand new Bad Piggies™ game. www.rovio.com

STAR WARS and related properties are trademarks in the United States and/or in other countries of Lucasfilm Ltd. and/or its affiliates. © 2012 Lucasfilm Ltd. All rights reserved. Angry Birds is a trademark of Rovio Entertainment Ltd. Copyright 2009-2012 Rovio Entertainment Ltd. All rights reserved.

SOURCE Madhouse Inc.