ROXUL® and Scott McGillivray announce Mark Pratley as the grand prize winner of ROXUL's #GetBetweenTheStuds contest

Jul 24, 2015, 09:00 ET from Roxul Inc.

MILTON, ON, July 24, 2015 /PRNewswire/ - ROXUL and Scott McGillivray are pleased to announce that homeowner Mark Pratley of Rockwood, Ontario has been declared the grand prize winner of ROXUL's #GetBetweenTheStuds contest, which ran from April 12th to May 24th.  Mark's outstanding entry has earned him $10,000 toward his home remodel, $1,200 in ROXUL product, and a design consultation with Income Property host and real estate expert Scott McGillivray.


"It's still sinking in," says Pratley.  "Our dream is to create a sanctuary from everyday stress.  With the benefits of ROXUL insulation and Scott's expertise, this remodel will enable us to enjoy what is currently an unusable basement space."   

To view Mark's winning submission video, click here:

Do you want more from your home? ROXUL posed that very question to homeowners across North America when it launched its #GetBetweenTheStuds contest.  The goal of the initiative was to encourage individuals to consider what's behind their walls, emphasizing the vital role that insulation plays in a quality remodel.  Countless homeowners answered the call, sending in creative photo and video contest submissions to explain why they needed a ROXUL makeover. 

"All the entries were amazing, making it tough to pick just one winner, but the outstanding creativity of Mark's submission is what really set him apart," says McGillivray.  "He was able to clearly articulate his challenge in a fun and engaging way, describing how ROXUL insulation could change his home and his life for the better.  The tie-in to stone wool's Hawaiian roots was a nice touch, but the kicker was Mark's expertly hand-crafted ROXUL wardrobe.  Well, that was just plain genius!"  

Heat loss and noise are the biggest challenges in the Pratleys' 1860s heritage home.  The basement walls, constructed of a brick-faced, stone block foundation, are completely uninsulated.  The basement walk-out is a stunning element, rare for the period, but literally lets the outdoors in.  Let's face it, in winter––even in Canada––your basement shouldn't have a wind chill factor.  Installing ROXUL COMFORTBATT® will allow the Pratley family to appreciate their home's unique and historic features without literally feeling its age.  And with the sounds of a bustling family, it's clear that some modern upgrades—like ROXUL SAFE'n'SOUND® insulation—are critical to achieving the sanctuary the Pratleys are looking for. 

With ROXUL solutions in place, Scott McGillivray's design plan will open up the space, taking advantage of the basement's large, bright windows and striking nine-foot ceilings.  Ultimately, the Pratleys will have a basement living space that is warm, inviting, quiet and relaxing, as well as functional.  The design will complement their home's past, but breathe in new life for years of future enjoyment. 

The #GetBetweenTheStuds contest underscored the enthusiasm for renovation throughout North America.  Home remodel spending throughout Canada and the United States is approaching $400 billion annually, according to industry reports.  Yet, what's behind the walls often takes a back seat to the finishings.  Quality insulation can provide significant benefits throughout the life of a home, improving safety, savings and performance.

"Insulating a home is one of the easiest and least expensive ways to conserve energy," says Dave Smith, Residential Segment Manager, ROXUL Inc.  "Installed properly, it can potentially cut a building's utility bill in half and save the average family up to $750 a year.  Through the #GetBetweenTheStuds contest, we wanted homeowners to understand that what you put behind your walls and between your studs can make a significant impact on your home, your comfort and your wallet." 

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About ROXUL® Inc.

ROXUL® Inc., located in Milton, Ontario, with additional production in Byhalia, Mississippi and Grand Forks, British Columbia, is a subsidiary of Rockwool® International, the world's largest producer of stone wool insulation. Rockwool International, a publicly-held company trading on the Copenhagen Stock Exchange, operates 26 factories, employs over 8,800 people in 30 countries, and maintains a global network of sales companies, trade offices, and dedicated commercial partners.  Providing long-term thermal performance, ROXUL's stone wool insulation is fire resistant, water repellent and resistant to mold, mildew and bacterial growth. ROXUL® products and manufacturing processes are environmentally conscious. CFC- and HCFC-free, ROXUL® insulation products contain a high recycled content.  They are among the few building products able to recover the energy used in their manufacturing process.  Installing ROXUL® insulation can reduce energy consumption and dependence on fossil fuels, thereby decreasing harmful CO2 emissions. For more information, visit ROXUL® at or visit ROXUL® on social media via Twitter, Facebook, or YouTube.

SOURCE Roxul Inc.