Royal Building Products' Exterior Portfolio® Brand Leads with Design for New Website

COLUMBUS, Ohio, May 16, 2012 /PRNewswire/ -- Royal Building Products recently unveiled a new website for its Exterior Portfolio® brand, (www.ExteriorPortfolio.com), anchored by the expanded and intuitive Dream Designer® design tool. With a strategic focus on exterior design and a deliberate emphasis on helping pros and contractors better respond to customers' design wants and needs, the new website also features an all-new professionals section, complete with design resources, tutorial videos, new business tools, and a cleaner, more streamlined layout and navigation.

(Photo:  http://photos.prnewswire.com/prnh/20120516/CL08638)

"Our expanded Dream Designer tool can help guide the design conversation and accelerate the color and product selection process," said Doug Kissick, director of marketing- exteriors for Royal Building Products. "The new website features a vibrant consumer design focus as well as the broad selection of designer colors and textures that our customers count on. We're committed to helping them pursue more extensive exterior design opportunities with their customers."

DREAM DESIGNER MAKES THE DESIGN CONVERSATION EASY

Thanks to the combination of design insight, product information and consumer appeal, the site includes practical advice for consumers about exterior design, color palettes and selection; a YouTube tutorial on how to use Dream Designer; and an expanded section for professionals that provides expert advice, tools and information. In addition, Dream Designer is affixed on the right-hand side of each page of the site, keeping it top-of-mind for visitors and professionals alike.   Other elements include: 

• Smart Styles Color Palettes: Each of the pre-formatted Dream Designer homes comes with specially selected products and colors from the Smart Styles Color Selector.  Users can access established color and product palettes as a starting point and then explore more personalized design preferences.
• Exterior Portfolio Design Blog and Newsletter: The new website expands the exterior design conversation and features both pro and consumer design articles, content and blog posts.  
• Dream Designer Board and Personalized Design Kit: Once visitors have finished designing their perfect home exterior, they can order a Dream Designer Board. For just $20, users will receive a 2-by-2-foot board with high-resolution images of the products selected, features and benefits of each and before-and-after images of the home. Users will also receive actual cut samples of the products they chose, and everything ships within two business days.  This new feature helps pros and contractors generate leads, elevate the in-home presentation and enhance the selling process. 

WEBSITE MAKES PROS A PRIORITY

With an added focus on helping pros better manage the design conversation with customers, professionals who join the Exterior Portfolio's contractor program can embed Dream Designer into their website or link to the Dream Designer web application.

"Our new website is an important extension of our commitment to our customers," said Kissick. "Our pros can make their brand a portal for exterior home design, which helps their business.  For example, all Dream Designer boards ordered through a contractor's site can be co-branded with a logo and include a small box of text information about their company."

About Exterior Portfolio and Royal Building Products

The Exterior Portfolio brand of siding products is now part of Royal Building Products. Royal Building Products, a subsidiary of Georgia Gulf Corporation (NYSE: GGC), manufactures and distributes leading materials for the home remodeling, building and municipal construction markets. For over 40 years, the company's commitment to quality, innovation and customer relationships has attracted the loyalty of a growing number of building professionals, homeowners, architects, engineers and distributors to its products. With operations throughout North America, Royal Building Products offers the renovation, remodeling and new construction industries a broad range of innovative products including siding, trim, accessories, soffit, rain ware, mouldings, deck, window profiles and patio doors. Royal Building Products also manufactures pipe and fittings for the electrical, municipal, irrigation, plumbing and industrial construction industries. 

Exterior Portfolio is a leader in innovative exterior design products and tools for remodelers, contractors, architects, builders and homeowners. The company was the first to introduce innovations like CraneBoard® Solid CoRe Siding®, BellaStone® and Architectural Essentials™ trim and accessories to the siding industry. Exterior Portfolio's online visualization tool, Dream Designer, demonstrates how to mix and match textures, colors and styles to create great exterior design. For more information, please visit www.exteriorportfolio.com. Like/follow us on Facebook and Twitter.

SOURCE Royal Building Products