RPA TO USE ELODA NEW APPLICATION PROTOCOL ADPOD to Support the Agency's Media Buying Processes

MONTREAL, Oct 6 /PRNewswire/ - ELODA SEC is proud to announce that RPA, a leading independent advertising agency in the U.S., has chosen the new tool, Protocol AdPod, to help measure, validate and optimize media procurement for its clients.

With Protocol AdPod, RPA will get access to a real-time source of independent data and analysis on the content of breaks on major U.S. National Broadcast and National Cable in the form of:

1) The full detailed Protocol AdPod listing of breaks on National Broadcast and Cable channels with all occurrences of advertisers national ads. Detailed information includes data such as number of breaks during programs, position in the break, product advertised, categories and subcategories, date and time of occurrence.

2) The Protocol AdPod Alerts generated when rules of separation (distance between spots, ads running in same break/show, etc) between competitors and RPA's clients ads are not followed.

3) the AdPod Index providing a high-level weekly view of RPA's clients TV ad placement vis-à-vis competition.

"At RPA, we are constantly striving to find new and innovative products to support our high-quality media buying services for our clients. Protocol AdPod is a potentially interesting tool that will help us monitor and measure our clients' national media placements," says Cathleen Campe, Sr. V.P., Director of Media Communications - Broadcast & Video Investment at RPA.

"At Eloda, we are focusing at delivering leading-edge products, like Protocol AdPod, targeted at measuring and optimizing media procurement processes for our customers. Protocol AdPod will effectively assist RPA in its continued search for Excellency in providing the industry best media procurement services for its customers," says François Rainville, CEO and president of Eloda SEC.

About Eloda SEC

Eloda SEC is a private company positioned as a third party providing a suite of innovative real-time monitoring and measuring tools for the advertising industry in the North American market. The company is headquartered in Montreal. For more information, visit www.eloda.com.

About RPA


RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA's client list includes American Honda, both the Honda and Acura brands, California Department of Public Health, La-Z-Boy, Farmers Insurance Group, Mandalay Bay Resort and Casino, Luxor Hotel and Casino, and Excalibur Hotel & Casino, and it is the media planning and buying agency for Metro-Goldwyn-Mayer and Lenox Financial Mortgage. For more information, visit www.rpa.com.

SOURCE ELODA CORPORATION