RT Expands Its Reach and Presence In Major U.S. Cities

Feb 11, 2011, 11:49 ET from RusInfoService

MOSCOW, Feb. 11, 2011 /PRNewswire/ -- RT, an international TV news channel, has launched its English-language feed, 24x7, on San Francisco's major cable provider, Comcast, which brings it to approximately 4 million viewers in the San Francisco metro area.

In the U.S., RT is carried by cable networks in New York, NY; Chicago, IL; Washington, DC; and in Los Angeles, CA.

A recent Nielsen survey revealed that TV viewers in Washington, DC, and in New York city metro prefer RT to other major international news channels as their source of daily information.

Said Margarita Simonyan, RT's editor-in-chief: "As the recent survey proved, RT is actively gaining popularity among TV viewers in the key U.S. markets, and is acting as a counter-weight to their regular diet of mainstream news.  By making RT available on yet another key market, such as San Francisco, we are making good progress in expanding our reach to the U.S. audience further."

Nielsen Media research showed RT's average daily audience in Washington, DC, as exceeding that of Deutsche Welle, France 24, Euronews, and CCTV News, the English-language Chinese news channel. In New York metro, the Nielsen survey indicated that RT's daily audience exceeds the average daily audience of Deutsche Welle, Al Jazeera English and CCTV News.

Almost one-half (42.6%) of RT viewers* in Washington, DC, and in New York, NY,** appreciate RT's critical take on news of the day, as well as its different stance from the mainstream media, and see it as a reliable alternative. The majority (87%) of respondents consider mainstream TV channels, such as CNN and BBC America, to be partisan.

Nielsen Media Research conducted the survey in the fall of 2010 with 2,192 residents in Washington, DC, and 2,180 residents in New York city.**  Nielsen Company operates in over 100 countries. It is a global leader in market and audience research, with a specialty in TV market research sector, and is the most authoritative source for television ratings in the U.S.

RT, an international TV news channel in English, Spanish, and Arabic is carried in the US by cable TV providers in Washington, DC; New York, NY; Los Angeles, CA; San Diego, CA; and now in San Francisco, CA.  GlobeCast WorldTV, a satellite provider, makes RT available elsewhere in the U.S.  RT broadcasts 24x7 from its studios in Moscow, Russia, as well as from Washington, DC, in the U.S.  All of its content is available live at www.RT.com.

* Respondents who have ever watched RT

** Time Warner Cable subscribers in New York

For further information, please contact:

Ksenia Bregadze kvbregadze@rttv.ru

+7 495 926 24 50

SOURCE RusInfoService