RTD Coffee in Brazil

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Improvements in distribution networks from the leader Wow Indústria e Comércio under the Caferazzi brand, mainly in small grocery retailers such as bakeries and forecourt retailers, boosted sales of RTD coffee in 2011. However, such products remain niche in the Brazilian market. Cultural factors strongly favouring the consumption of hot coffee continued to hinder the penetration of this type of soft drink amongst Brazilians, although it experienced strong growth in sales in both volume and...

Euromonitor International's RTD Coffee in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

* Get a detailed picture of the RTD Coffee market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market's major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.RTD COFFEE IN BRAZILEuromonitor InternationalApril 2012

LIST OF CONTENTS AND TABLES

HeadlinesTrendsCompetitive LandscapeProspectsCategory DataTable 1 Off-trade Sales of RTD Coffee: Volume 2006-2011Table 2 Off-trade Sales of RTD Coffee: Value 2006-2011Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2006-2011Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2006-2011Table 5 Company Shares of RTD Coffee by Off-trade Volume 2007-2011Table 6 Brand Shares of RTD Coffee by Off-trade Volume 2008-2011Table 7 Leading Flavours for RTD Coffee: % Volume Breakdown 2006-2011Table 8 Company Shares of RTD Coffee by Off-trade Value 2007-2011Table 9 Brand Shares of RTD Coffee by Off-trade Value 2008-2011Table 10 Forecast Off-trade Sales of RTD Coffee: Volume 2011-2016Table 11 Forecast Off-trade Sales of RTD Coffee: Value 2011-2016Table 12 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016Table 13 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2011-2016Wow Indústria E Comércio Ltda in Soft Drinks (brazil)Strategic DirectionKey FactsSummary 1 Wow Indústria e Comércio Ltda: Key FactsCompany BackgroundProductionCompetitive PositioningSummary 2 Wow Indústria e Comércio Ltda: Competitive Position 2011Executive SummarySoft Drinks Continues To See Double-digit Value Growth in 2011New Products Arrive in the Market Following Global TrendsMultinationals Lead Soft Drinks in 2011Off-trade Sales Dominate Soft DrinksSoft Drinks Should Perform Well in the Coming YearsKey Trends and DevelopmentsCompetitive Environment in the Brazilian Soft Drinks MarketHealth and Wellness Beverages Continue To Be A Key Trend in Soft DrinksAcquisitions Impact the Soft Drinks Market in Terms of ConsolidationStrong Macroeconomic Factors Positively Impact Brazil's Performance2014 Fifa World Cup and 2016 Olympic Games in Brazil Will Drive Sales of Soft Drinks During the Forecast Period 2011-2016Market DataTable 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011Table 26 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011Table 27 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011Table 28 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011Table 29 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011Table 30 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011Table 31 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011Table 32 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011Table 33 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011Table 34 Company Shares of Off-trade Soft Drinks by Value 2007-2011Table 35 Brand Shares of Off-trade Soft Drinks by Value 2008-2011Table 36 Penetration of Private Label (as sold) by Category by Volume 2006-2011Table 37 Penetration of Private Label by Category by Value 2006-2011Table 38 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016AppendixFountain Sales in BrazilTable 47 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011Table 49 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011Table 51 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016Table 53 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016DefinitionsSourcesSummary 3 Research Sources

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