Rubenstein Technology Group Wins BtoB Magazine's First-Ever Best App Award for Morrison & Foerster's MoFo2Go for iPhone

Oct 20, 2010, 09:51 ET from Rubenstein Technology Group

BROOKLYN, N.Y., Oct. 20 /PRNewswire/ -- Rubenstein Technology Group, Inc. today announced that it has won the first ever BtoB Best Branded App Award for legal firm Morrison & Foerster LLP's iPhone Application, MoFo2Go. This honor is awarded by BtoB Magazine, a Crain Communications publication, in recognition of the best creative in business-to-business marketing for the past year.

"[MoFo2Go] is a serious tool, referring users to relevant articles and publications, as well as attorney bios. The app also has an entertaining side, including maps suggesting where clients can stay or eat when visiting Morrison & Foerster offices," BtoB Magazine reported.

Rubenstein Technology's MoFo2Go mobile iPhone App reflects Morrison & Foerster's unique approach to client services and engagement. Since its launch on March 5, 2010, downloads have been double the initial projections. The iPhone mobile app features include:

  • The "People" function: allows users to view short bios of all Morrison & Foerster attorneys; searchable by practice, industry, office location, and law school.
  • The "News" function: includes firm press releases, client alerts, newsletters, and articles from the firm's award-winning publication MoFo Tech. iPhone users get auto-alerts via a notification button.
  • The "Location" function: provides information about all offices, including addresses, directions, nearby transportation hubs, restaurants, and hotels.
  • "Play" is the entertainment function, and features a maze game.

"The Morrison & Foerster brand is synonymous with legal excellence, innovation and superior client service," says Dave Harvey, Business Development Director at Morrison & Foerster.  "MoFo2Go is not only a creative way to further build our brand, it's a practical way to instantly serve and connect with our clients on three continents.  We are thrilled to be recognized by BtoB Magazine for leading the way in creative marketing through the use of the latest technology."

"We are proud to win the first-ever BtoB Best Branded App Award for mobile phones," says Jaron Rubenstein, President of Brooklyn-based Rubenstein Technology Group. "Our success was a three-pronged effort," Rubenstein adds. "Thanks to Michael Bierut and Jennifer Kinon at Pentagram for their creative direction and to MoFo for their collaboration and passion for the project."

About Rubenstein Technology Group

Rubenstein Technology Group, based in Brooklyn, partners with leading creative firms to build innovative websites and software for web, mobile, and desktop platforms. Our partners and clients choose the Ruby Business Platform as the technology behind their projects. Ruby is a sophisticated, yet easy-to-use suite of web applications designed specifically to enable non-technical administrators to manage complex websites and mobile application content. Components of the Ruby platform include RubyApps (mobile application management), RubyContent (content management system), RubyCommerce (e-commerce), RubyCommunicate (email marketing), RubyCRM (customer relationship management) and RubyCollaborate (document management).  For more information, visit http://www.rubensteintech.com/

ABOUT MOFO

We are Morrison & Foerster — a global firm of exceptional credentials.  Our clients include some of the largest financial institutions, investment banks, Fortune 100, technology and life science companies.  We've been included on The American Lawyer's A-List for seven straight years, and Fortune named us one of the "100 Best Companies to Work For."  Our lawyers are committed to achieving innovative and business-minded results for our clients, while preserving the differences that make us stronger.  This is MoFo.

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Jaron J. Rubenstein

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SOURCE Rubenstein Technology Group



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