Ruggles Ice Cream Launches Video Contest to Celebrate Summer

"Ruggles Scoop Scoop Video Contest" closes July 26

Jun 22, 2010, 10:15 ET from SMITH'S Premium Dairy Products

ORRVILLE, Ohio, June 22 /PRNewswire/ -- Ruggles Premium Ice Cream announced today that it wants fans of the frozen treat's popular radio commercial to create their own version of the company's catchy jingle and enter to win an impressive array of high-tech prizes in the "Ruggles Scoop Scoop Video Contest." The online contest will run throughout July, National Ice Cream Month.  

To enter, fans will visit, download the jingle's music and words, and by using a digital or video camera, or cell phone camera, create their video version of the famous Ruggles jingle. The Web site will contain rules, a sample video and instructions for uploading contest entries.  

Visitors to the site can also view submitted entries and even download the jingle as a ringtone. Awards for the grand prize winner include a 50-inch 3D HD TV and Blu-Ray player, 3D glasses, a 3D DVD, and an HD Camcorder including installation and set-up (or cash equivalent of $2800).  

"Our popular jingle always ranks high on the list of commercials you sing with," explains Penny Baker, marketing director for Ruggles. "We can't wait to see the videos as our own 'ice cream idols' get creative. It's a fun way to celebrate the summer ice cream season and win some fantastic prizes at the same time."

Participants must be 18 years or older to submit an entry, but anyone can star in the video, such as family members, children, or church choirs, for example. Complete official rules for the contest can be found at Winners will be announced on July 30, 2010.

Videos will also be available via the Ruggles Premium Ice Cream Facebook page, with updated "scoops" posted on Twitter throughout the contest via  

About Smith Dairy and Dairy Enterprises Inc.

Smith Dairy Products Company manufactures products marketed by Dairy Enterprises Inc. Family-owned since 1909 and headquartered in Orrville, Ohio, Smith Dairy Products Company has production facilities in Ohio and Indiana. Smith Dairy Products Company manufactures a full line of quality dairy, beverage, ice cream and foodservice products, from Ruggles® Premium Ice Cream to SMITH'S milk in the distinctive yellow jug. Dairy Enterprises Inc., and Smith Dairy Products Company assure their customers the freshest and highest-quality products. For more information, visit or became a fan of Smith Dairy on Facebook.

SOURCE SMITH'S Premium Dairy Products