RuMe Celebrates Legacy of American Ingenuity Through Launch of USA 2012 Collection

DENVER, June 28, 2012 /PRNewswire/ -- Earth friendly, sustainable and inspired lifestyle brand RuMe, launches USA 2012 Collection with Good Morning America Exclusive Offer to honor all things American during this timely season and celebration of national independence, achievement and legacy.

America—a land of opportunity. Of ingenuity and progress. Electricity and Airplanes. Entrepreneurs and Olympians. The country that took the poor, huddled masses and grew them into an economic power that the world admires. As with anything that lives and breathes, America has had its moments of doubt and despair, but the beauty of our country is that its spirit can never fail.

The USA 2012 Collection reflects such a spirit.

All designed and printed in the USA, the RuMe USA collection boasts a 13 piece series that goes beyond showing off our stars and stripes for just the Fourth of July - all items are reusable to represent our patriotism for the other 364 days of the year. Ranging across all product lines of reusable bags and cuffs, QR coded luggage tags and iPhone case covers, the RuMe USA Collection pays homage to the very mission that started the company.

RuMe, the leading eco-friendly reusable bag company in the US, is proud to preserve and contribute to this great country by designing and printing all products in the USA.  In four years, RuMe's company values have been geared towards quality and ecological consciousness. With the only patented reusable bag on the market, we're proud to pioneer functional, durable products that reduce wasted money and resources by eliminating the need to repurchase.  

"We as Americans have much to be proud of. As an immigrant to this country, I have witnessed firsthand the continued potential of the USA," explains RuMe Co-Founder and CEO, Jae S. Lee, "It's easy to lose unity and faith in the media firestorm of election year rhetoric. Here at RuMe, we're excited to unveil this collection as a great reminder during this patriotic time. We are still great. Let us not forget our pride. Let us not forget that we are free."

RuMe's USA 2012 Collection will be available on RuMe's online shop site www.myrume.com with an exclusive limited time offer in promotion with Good Morning America from today through June 29th. RuMe products can also be found in all Container Stores, select Whole Foods, and hundreds of retailers across the country.

About RuMe and RuMeID

Colorado based RuMe, short for ReUseMe, was launched on Earth Day 2008 by a husband and wife team, Jae and Katy Lee, to meet the growing needs of environmentally conscious consumers who didn't want to sacrifice style and functionality for sustainability. RuMe's reusable bags and products have evolved into a lifestyle brand that focuses on using less by reusing more.  Having designed a diverse portfolio of products starting with their signature RuMe bag, the only patented reusable bag in the market, they have also most recently introduced into the market, RuMeID, the ultimate security and identification product that supports sustainability in all facets of life. RuMe products stand behind their mission to create and innovate items that are better than any single use option, better for consumers and ultimately better for the Earth.

RuMe totes are made in South Korea and RuMeID is made in the USA.  Both have been independently lab tested and are lead free. RuMe products have been proudly featured in publications such as Everyday Food, Bon Appetit, People StyleWatch, Marie Claire, Health, InStyle, Shape, and Parent & Child.

SOURCE RuMe