RUSK Brings Creative Hair Artistry to Nolcha Fashion Week

Cutting-Edge Haircare Brand Styles Indie Designer Showcase for a Second Consecutive Year

Feb 13, 2013, 11:21 ET from RUSK

NEW YORK, Feb. 13, 2013 /PRNewswire/ -- RUSK, the professional haircare brand internationally renowned for revolutionary products and an innovative approach to  cut, color and style, is again serving as the official presenting sponsor of Nolcha Fashion Week in New York City from February 11 to 14.

Now in its sixth year of showcasing independent fashion designers, Nolcha Fashion Week is an award-winning event officially recognized by Mercedes-Benz and the New York City Economic Development Corporation that involves over 180 fashion designers globally. The RUSK team, led by Artistic Director Gerard Caruso, will use the brand's high-performance hairstyling products and tools backstage to create runway looks in collaboration with the designers to showcase their cutting edge inspiration.  Caruso will also create a signature RUSK look that will dominate one of the collective showings and allow the team to push the boundaries of creative expression through hairstyling.   

"RUSK is thrilled to take part in Nolcha Fashion Week again! We have a passionate team of haircare artists that share the same values of creativity and individuality that Nolcha does," says Heather Simmons, Vice President of RUSK Marketing and Education. "We are so excited to return to Chelsea Piers for this truly inspired collaboration of the RUSK creative stylists and Nolcha's independent designers."

RUSK's immense popularity among professionals, consumers and fashion trendsetters will add even more notoriety to the ever-growing esteemed fashion program.

"Continuing this partnership has been so exciting and fulfilling," says Kerry Bannigan, CEO of Nolcha Fashion Week. She continues, "Our aligned branding makes this a moment to watch. We were thrilled with the partnership in September 2012 and this year is sure to be even more spectacular!"

For more information on Nolcha Fashion Week, visit; and for more information on RUSK, visit For any press-related inquiries regarding RUSK's sponsorship, please contact Martha Miller of Creative Media Marketing PR:

About RUSK
Fashion + Culture + Attitude. RUSK is passionately dedicated to the art of hairdressing and represents unparalleled creative artistry and individuality in the professional haircare world. With a synergistic approach to cut, color and style and a complete range of high-performance products and tools, RUSK empowers professional stylists and their clients to achieve extraordinary results both in the salon and at home. From Deepshine™ Hair Color and RUSK Professional Engineering tools to iconic styling products like w8less, thickr and str8, RUSK products are available at fine salons around the world and at Cosmoprof and ULTA stores throughout the US. | | @ruskhaircare

About Nolcha Fashion Week: New York
Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past five years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. The event is officially listed with Mercedes Benz as the two recognized Fashion Weeks by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business. | | @nolchafashionwk #nolcha