RUSK Helps Sandy-Struck Salons by Taking the 'w8' Off Their Shoulders with Product Donations

Dec 21, 2012, 10:51 ET from RUSK

STAMFORD, Conn., Dec. 21, 2012 /PRNewswire/ -- Employees at RUSK, the world-renown professional haircare and styling brand, watched sorrowfully as many homes and businesses in their area were damaged or destroyed by Hurricane Sandy.  Among those businesses: salons that have loyally carried RUSK products for years.

In response to the devastation, members of the RUSK team visited 25 of the hardest-hit Long Island salons on Thursday, December 20, and Friday, December 21, donating over $35,000 in RUSK product that the brand hopes will help with their recovery while lifting their spirits during the holiday season.

Each salon will receive multiple units of the following:

  • RUSK Designer Collection™ W8less™  Strong Hold Shaping and Control Hairspray
  • RUSK W8less™ Plus Extra Strong Hold Shaping and Control Hairspray
  • RUSK Designer Collection™ W8less™ Multi 12 in 1 Miracle Leave-In Treatment
  • RUSK Hairdryers

"We are all aware of the tragic impact that Hurricane Sandy has had on our area," said RUSK Vice President of Marketing and Education, Heather Simmons. "We hope our gesture of support can make a long-lasting impact on these salons' recovery process."

For more information about RUSK and their donation to salons that have been affected by Hurricane Sandy, contact Martha Miller at Creative Media Marketing PR: or 212-979-8884.

About RUSK

Fashion + Culture + Attitude. RUSK is passionately dedicated to the art of hairdressing and represents unparalleled creative artistry and individuality in the professional haircare world. With a synergistic approach to cut, color and style and a complete range of high-performance products and tools, RUSK empowers professional stylists and their clients to achieve extraordinary results both in the salon and at home. From Deepshine™ Hair Color and RUSK Professional Engineering tools to iconic styling products like w8less, thickr and str8, RUSK products are available at fine salons around the world and at Cosmoprof and ULTA stores throughout the US. | | @ruskhaircare