Russell Simmons And Steve Rifkind's All Def Digital (ADD) Launches YouTube Multichannel Network For Diverse Millennials At Business Insider's Ignition 2013 Conference

New ADD Multichannel Network Reaches 3 Million Subscribers and Garners 1 Billion Views at Launch Premium Channel Partners Announced

Nov 13, 2013, 08:00 ET from All Def Digital [ADD]

LOS ANGELES, Nov. 13, 2013 /PRNewswire/ -- Russell Simmons and Steve Rifkind's All Def Digital (ADD) platform, comprising an original content YouTube channel, management company and record label with investments and partnerships with YouTube and Universal Music Group, yesterday announced the ADD multichannel network (MCN) at Business Insider's IGNITION 2013 conference.  The ADD MCN, with a focus on channels in music, comedy, and lifestyle verticals will exist as the first premier community-based platform for diverse millennials to produce and share their own channels, similar to the successful model formulated for the AwesomenessTV MCN.

Russell Simmons said, "We're partnering with the most creative talent in the business and creating an open ecosystem to kick-start careers beyond YouTube, grow individual channels, leverage our relationships with partners like HBO and Universal Music Group and innovate on the existing value proposition we've seen offered to the YouTube creator community so far."

Steve Rifkind, Partner, ADD, and CEO of All Def Music and ADD Management said, "We're taking all the strategic steps in laying the foundation to being a key player in the creation and distribution of diverse entertaining programming.  We're not only going to focus on building a robust MCN with critical mass and reach but we're also going to challenge ourselves to create a better experience for each channel end user and the advertisers in our network."

The ADD MCN launches reaching 3 million subscribers and 1 billion views including the following premium channel partners:

  • Spoken ReasonsJohn A. Baker, Jr. better known under the moniker "Spoken Reasons," is an American comedian, actor, and artist. Spoken Reasons, managed by ADD Management, began his career by creating a YouTube channel, which now boasts over 1.5 million subscribers and 228 million channel views.
  • SkeeTV – Recognized as one of the most influential figures in today's entertainment business by both Forbes and Billboard magazine, DJ Skee is carving a new definition for what a DJ is. With a thriving career as an entertainer and multiple ventures under his umbrella, DJ Skee is at the forefront of popular culture. SkeeTV has close to 1,000 videos on its channel. Ranging from SKEE Live interview and performance excerpts, to exclusive music videos, to mini-documentaries, to giveaway call-to-actions. The channel has garnered over 225K subscribers and over 261 million channel views.
  • Hoopmixtape – Hoopmixtape is the premiere YouTube destination for prep and street basketball. Since its inception in 2006, Hoopmixtape has put together over 300 video highlights of the world's biggest basketball stars before they were stars. It also covers professional exhibitions, showing off dunks, crossovers, and shooting clinics, as you've never seen them before.  The channel reaches over 358K subscribers and 200 million channel views.
  • DormtainmentTV – Dormtainment is YouTube's ultimate rags-to-riches story – a sketch comedy group of six guys from Atlanta with the ultimate goal of landing a TV show. Dormtainment specializes in spoofs and parodies of trends, celebrities, and relationship problems.  The DormtainmentTV channel reaches over 600K subscribers and has over 71 million channel views.

About All Def Digital:
All Def Digital (ADD), created by Rush Digital Media, is a new generation media company launched by Russell Simmons to specifically target the YouTube platform and beyond. It will work with partners, Google/YouTube and other partners to bring a new generation of entertainment to the 1 billion screens around the world seeking exciting content that speaks to a new and rapidly evolving culture.

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SOURCE All Def Digital [ADD]